One-On-One Sales Coaching
Sales Leadership Training
Running a business doesn’t automatically make you great at sales leadership. For many founders, sales become one of the biggest obstacles to growth. For some, it is because they struggle with performing sales. For others, it is because they are the only ones in their business who can effectively sell.
At Business Builder Camp, our sales coaching for business owners is designed to help you change that. We help you move beyond the bottleneck, develop real sales leadership skills, and build a team that can sell with confidence, clarity, and consistency, even when you’re not in the room.
Are Sales Holding Your Business Back From Growing?
We work with a variety of business owners. Some started out as the sole salesperson in their company, while others have purchased their company and have never had to perform in the sales role. Either way, it is likely you built the business by knocking on doors, closing deals, and doing whatever it took to generate revenue. You have an edge that came from deep belief, personal trust, and full control, which led to successful sales. We need your sales team to buy into your business to become extremely effective sales team members.
How Can You Grow Your Sales As You Scale
Eventually, you’re stretched too thin. You can’t lead, grow, and sell all at once. You hire a salesperson, but they don’t perform like you did. You bring in someone with “sales experience,” and yet sales don’t improve.
This is where the breakdown begins and where sales coaching can help.
What’s Actually Broken in Your Sales Process?
When we start coaching business owners, we begin with one simple question:
What feels broken?
From there, we usually uncover one or more of these common pain points:
- The owner is still the primary (and only effective) salesperson.
- A sales team underperforms, or sales team members quit. This thrusts the owner back in the sales seat.
- There’s no clear process, just instincts and hustle.
- The owner struggles to coach or lead salespeople confidently. Just do what I do doesn't always work.
- There’s no tracking, no pipeline visibility, or accountability for the sales team.
- Sales fell off in general.
- Sales seem like something you “have to do” instead of something you get to lead.
If any of that sounds familiar, if you relate to the challenges of sales and leading your sales team, you’re in the right place.
Why Is Sales Still A Struggle For My Business?
Sales teams can go through seasons. Even the most experienced sales team or business owner runs into challenging timeframes. Sales do not get easier as your business grows. It gets more complex. You’re no longer just closing deals and doing the work like in the past. Now you’re expected to:
- Lead Your Sales Team: Lead people who don’t sell the way you do or have completely conflicting personalities with you.
- Coach Your Sales Team: Coach new hires who lack your instincts and the experience you have developed over the years.
- Organize Data For Your Sales Team: Set goals, track results, and hold people accountable
- Develop Systems & Efficiency For Your Business's Sales: Create a system that others can follow (and improve)
- Inspire Your Team: Motivate your team through rejection, resistance, and fear
The truth is, no one has ever taught you how to do all of these things. Sometimes doing the sales yourself just seems easier, until you are burnt out again. That’s where having a business sales coach comes into play for your business.
What Sales Coaching with Business Builder Camp Looks Like
Our approach is personal, grounded, and based on what’s actually happening in your business, not a generic playbook.
We work with you to:
- Identify what’s holding back sales for your business.
- Shift from “doing sales” to leading your company's sales team
- Build a clear, repeatable sales process your team can follow
- Coach and motivate your team with confidence
- Learn how to hire, train, and retain the right salespeople
- Develop KPIs and run sales meetings that actually move the needle
- Role-play real conversations with team members to train and refine your sales team's messaging
- Address fear, rejection, money conversations, and more
COME TO THE FARM
Because we believe this is worth your time and investment, we insist that you come to our farm for your workshop.
Your farm experience includes our full hospitality, including a wonderful meal!
Sales Coaching Example: From A Sales Bottleneck to Scalable Sales Leadership
Take Jack Jostes, for example. He is a Business Builder who had hired three salespeople and was still stuck doing most of the sales himself. Can you relate to that?
Through our coaching, Jack learned to hire differently, invest 10+ hours per week developing his new salesperson, and build a sustainable sales system. That hire? Now a senior consultant who closes deals, builds relationships, and helps Jack grow the business, without needing Jack to do it all.
Sales Coaching Example: From Low Close Rate To Consistent Growth
Wesley Gehman was a solopreneur trying to grow his digital marketing business, but was struggling to close sales. He was dedicated to reading sales book after sales book, but it was of no use. The problem would not reveal itself to him. Within a few one-on-one sales coaching sessions, Wayne Herring was able to pinpoint Wesley’s failures (weak areas) in the sales process.
These weak areas in Wesley’s sales quickly became areas of opportunity. When Wes started focusing on how his services could solve problems and stopped leaving potential leads in the “Maybe” limbo because he was afraid of rejection in sales, he got more nos and way more yeses. More closed sales helped his business go from barely surviving to thriving and growing.
I'M INTERESTED. NOW WHAT?
What Makes Our Sales Coaching Different?
We’re not teaching tricks. We’re not handing you a script. We help you become the kind of sales leader your business needs to grow.
Our business sales coaching is:
- Contextual: Based on your market, team, and product
- Conversational: Collaborative, not classroom-style
- Holistic: Growing you, not just your sales line
- Tactical: Grounded in real KPIs, frameworks, and feedback
- Relational: Because you shouldn’t have to lead sales alone
Reach Out To Start Sales Coaching For Business Owners
Are you ready to improve your sales team to make your business more effective? If you’re tired of being the only one who can sell, if you’ve hired someone and it didn’t work, or if your sales feel inconsistent, unpredictable, or too dependent on you, Business Builder Camp can help. Reach out today to speak with our business coach, Wayne Herring, and see if sales coaching is right for you.
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FEATURED BLOGS/TOOLS
How To Hire the Right Sales Team Members
Common Mistakes Business Owners Make With Their Sales Team
