A Business Builder is a person who is developing a business not only to grow but to succeed. A Business Builder seeks to create and build their vision of a company that exceeds all expectations. A Business Builder wants more than a successful business, we seek a successful life.

“I’ll know it when I see it.” That’s the phrase first used by Supreme Court Justice Potter Stewart in 1964. Of course, it has been adopted and used by countless others since then. It’s also how we describe those who belong in the Business Builder community. The definition of a Business Builder is tough to put our finger on, but we know it when we see it.

  • It’s more than someone who started a business. It’s more than someone who is finding success at that business. It’s more than someone ambitious. It’s something unique and special.
  • Business Builders create and build because they believe that what they have to offer will add tremendous value to others and the world. They look at a blank canvas and see possibilities. They are capable, innovative, and brave.
  • They are also deeply committed to their families. They know that it is possible to be a successful business owner and an excellent partner, parent, and provider to those they love.
  • They are not afraid of hard work. Business Builders are high performers who embrace it and love the process of building better businesses AND relationships every day of their lives.

Business Builder Camp is NOT industry-specific. It IS an intentional connection with others for growth and support. Accountability, expertise, and empathy weave in and out of the community in a way that holds one another up.


We are a network of individual Business Builders working together to accomplish our higher purpose as business owners. We are a think tank of professional business owners who have developed a mastermind group that helps build each other.

We would not be Business Builders without the accountability and encouragement Business Builder Camp brings. We would not be Business Builders without the professional coaching and guidance toward our business vision that Business Builder Camp brings. We choose to be Business Builders because we know our services or products will have a tremendous impact on this world.

group of business builders near a fire with logo overlay.
Basic Business Builder Way feature format with logo.


The Business Builder Way is a journey. Our Podcast "The Business Builder Way" takes time to delve into the Business Builder's journey through building their business. The Business Builder Way is most akin to "The Heroes Journey". Essentially we recognize as business builders we learn, grow and develop just as much as our businesses develop. Business Builders can all point out hard times and difficult challenges that developed them as business owners. It is the Business Builder Way to learn and overcome these challenges. Listen to the Business Builder Way podcast and hear about our Business Builders' journey.


Becoming a Business Builder is simple at first but challenging as you continue through your “Heroes Journey” as a business owner. To start your journey, simply contact us. We will have a conversation, learn from each other and learn about each other. This is just the first step.

Becoming a Business Builder takes time, persistence and dedication. We are all in our Business Builder journey, where we are learning and improving as business owners. We become Business Builders the day we choose to set out on our Business Builder Journey. We become Business Builders each day we choose to improve our leadership as business owners, improve our business’s pipeline and processes, and improve our business’s integrity and longevity.


Consider reading this as a formal invitation to become a Business Builder. We would love to see you and your business take the next steps in your journey with Business Builder Camp. Our Business Builder program is not for everyone. It requires you to commit time each day, week, and month towards building your business. It takes time to commit to professional coaching sessions, mastermind groups, and our book club for business owners. Learn more about becoming a Business Builder when you contact us.

Contact Us




    Coaching is an investment of time and money. It’s intense work that required you to be focused on your own personal and business growth. 



    Groups of business owners who come together to learn, share encouragement and push one another toward new levels of greatness.



    Your team needs intentional time away for training. Come to the farm to gain clarity, connection, and a path forward.



    Book club is a great way to try out the network to see if it is a fit for you. Give it a try this month - it’s free and fun. Plus, you'll learn a lot from the book and conversation!



    To say that I get it is an understatement. I have lived and worked through the good times and bad as a business owner, husband, parent and provider.

    I grew up with strong role models who had entrepreneurship running through their blood. I learned from them - the good and the bad. But all of that didn’t stop me from making my own set of mistakes. I still had to make and learn from my own, sometimes catastrophic, errors of judgement.

    Now, I am building a business just like you. I am proud of the growth I’ve accomplished within myself and my business. I also know that my growth is a journey, not a destination and that I need mentors, team members, coaches, and trusted friends to help me stay the course.

    Screen Shot 2021-09-08 at 4.08.44 PM

    Teia Engel

    Golden Proportions Marketing

    Our agency recently engaged Wayne for a one-day sales training with our account team. The feedback I have received from my team was nothing less than phenomenal. They have all expressed their desire to have Wayne come back and continue to coach us to improve our sales skills and form even better relationships with our clients. They shared how they are already implementing much of what they learned and have identified areas in which they want to continue to work on.

    Wayne spent many hours with me on the front end of this training day learning about our business, our new business intake process and asked a lot of great questions. I felt that he really understood our business and tailor the training specifically to our needs. It was clear that this was not an "off the shelf" coaching session. And the impact of that time investment and customization is clear.
    We look forward to continuing to work with Wayne in the future. I highly recommend if you are seeking a coach that will invest their time and commit to learning your business so you can hone the skills of your sales team, that you contact Wayne. Aside from the training, Wayne is just a great guy, very down to earth and relatable which made the day fun and relaxing all while accomplishing great work! 

    Screen Shot 2021-09-08 at 4.08.51 PM

    Jeff Large

    Process to Hire Strong Salespeople

    Wayne's process helped me to generate an enormous pool of sales talent (80+ applicants) and then we picked a salesman that fit not only the position but our culture and I have been extremely happy with him.  It is very hard to recruit great salespeople in our Commercial Laundry business.

    We struggled in the past to get enough candidates, to ask them the right questions and then to pick the ones who can and will sell in our environment.  In the past, the people we did invite in for interviews based on their resumes were often far from what we were looking for.   This process not only finds salespeople but vets them before you even speak to them (no ridiculous interviews and phone calls).  Wayne has also helped us with some sales team process improvement, and sales management frameworks and systems to get our new sales hires started off right.

    Screen Shot 2021-09-08 at 4.08.54 PM

    Lauren Raymond

    Sales Skills and Confidence

    I was referred to Wayne about a year ago by a mutual friend. I needed some help in my current business of networking, connecting and leadership. Wayne spent a good amount of time with me, initially getting to know me as a person and as a business owner. After a few conversations and some really good pointers to get me over some humps, I decided to work with Wayne a little bit longer. I took some assessments that evaluated my leadership skills, sales skills, and personal skills. Wayne spent a lot of time following this assessment looking at strengths and areas of growth. I started implementing suggestions I received from Wayne from the beginning and to this day I still use them. They have made me a better connector, networker, and leader. Even though I still have a lot of room to grow, I'm a lot further ahead then when I was before I started working with Wayne. I recommend that people take some time to reach out to Wayne as he will provide you with strategies to better yourself and your business and help you grow. 

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