The Mind of a Business Builder Feat. Kim Kelty

Kim Kelty 00:00:00 - 00:00:21

These are very shameful words, but it's starting to become embarrassing, humiliating, to be honest, when I would have clients and colleagues and people in my life say, you're not charging enough. What are you doing here? The and that was never the case. I was I had employers that were like, I'm not gonna pay you enough. And, like, and that was it.

Wayne Herring 00:00:21 - 00:00:56

Welcome to the Business Builder Way podcast, where we help business builders grow leadership skills and wisdom and stay grounded Through business builder hero stories. So let's get after it. We're joined today on the Business Builder Way podcast by Kim Kelty, Who is coming to us. Thanks for waving for those who are listening. Kim's coming to us from Colorado. And today is a special episode for me because Kim Kelty is the 1st official business builder that I've interviewed. She's a member of our group Coaching program. She's been here to the farm.
Wayne Herring00:00:56 - 00:01:06
I've been helping her with growing her business, and I'm a little bit nervous and excited because she is my podcast coach. So, Kim, welcome. Great to have you.
Kim Kelty00:01:06 - 00:01:10
It's amazing to be here, and I promise I will not critique you adoring it.
Wayne Herring00:01:11 - 00:01:15
Only after. That's perfect. That's how we grow. Right?
Kim Kelty00:01:15 - 00:01:15
Exactly.
Wayne Herring00:01:16 - 00:02:01
Hey. So we're gonna I I told you before we get started, we're gonna try something a little bit different Today might become the future template, so I'm gonna hit share screen, and I've got my remarkable tablet, Image reflected. And here's where I'd like to start, Kim. So the Business Builder Way podcast is about sharing The hero's journey, the hero being you, the business builder, and you are a hero. And it it's helpful to just jump right into what does your business Look like today. So we're gonna talk a bit about how you got there and the trials and tribulations and the victories and with the journey that's yet to come. But I'd like to start with, If I were just gonna make a sketch here of your business, what would that sketch look like?
Kim Kelty00:02:02 - 00:02:03
A smiley face, maybe?
Wayne Herring00:02:03 - 00:02:05
No. Awesome. I can do that.
Kim Kelty00:02:06 - 00:02:16
I'm you're just in alignment with my stick figures. I would say I would say it's, it's definitely 3 tiers.
Wayne Herring00:02:16 - 00:02:16
K.
Kim Kelty00:02:16 - 00:03:04
So I I the way that I look at any business, but specifically mine, is what is how is someone coming into my business, in a in a freeway? So that could be social media, my podcasts worth the heal. And and then then I kinda take them on, like, the journey of, like, okay. What what's kind of that approachable piece that maybe they're not ready for my my highest package of brand consulting where I'm kinda taking over all of the pieces. But then the 2nd tier would be podcasting. And and so podcast producing, the work I'm doing with you. So it's a singular product that we're working on versus you as the whole entire brand. So looking at free podcasting and then brand consulting. I got really ahead of you on this one.
Wayne Herring00:03:05 - 00:03:29
That's that's okay. I can't I can't write as fast as you can talk. So The the first one is, get free, and people join your world, people find out about you, people start watching, listening, what you're up to, learning Without having to officially raise their hand and join. The 2nd piece being the work you do with people to get their podcast out in the world like you've been doing with me.
Kim Kelty00:03:30 - 00:03:35
Yep. And then and then going from that to brand consulting as well.
Wayne Herring00:03:36 - 00:03:43
So I'm just gonna call it on our diagram podcast coaching, and then you're calling this brand consulting.
Kim Kelty00:03:44 - 00:04:17
And the reason I started it like this is because I go off this, and I know a lot of marketers out there, people in general, is that wanna be able to give an enormous amount of value before someone says yes. Because even if someone said yes on the first try, I kinda have to question if that's a good fit for either of us. Because do they really understand the value of what they're in need of, what I know they're in need of, the working relationship and all those pieces. And so that's really where I focus on that first tier a lot.
Wayne Herring00:04:19 - 00:04:45
Got it. And so now what I'm starting to do is I'm thinking we're gonna move the words over that I put in the diagram, And we're going to talk a little bit about the your business in terms of how do you how do you do that? What what is being done? Who are the who are the people on your team? Things like that. How has that developed and how is that developing?
Kim Kelty00:04:45 - 00:05:32
Yeah. So to so who do the people are? Definitely business owners like you, entrepreneurs. I get to work with a really wide range from from authors to coaches their self, marketers their self, which is really, really exciting. And then, and then people within, you know, very professional for, industry. So financial planning, employee health benefits. The reason why that was a really interesting thing because when I started wanting to see who I wanted to work with, I only wanted to work with with, people in the fitness industry and therapists. And reason why is because I love that industry so much. And, with words to heal, it's definitely on more of that personal development mindset piece, so with the podcast, I really, you know, hone in on that.
Kim Kelty00:05:32 - 00:06:12
And then I used to be in the fitness industry. And I started to gravitate away from there just because I started to see that there was a need of this really, really simple approach, at least in my humble belief, of how to get online. And and people in in the settings that I'm working with didn't really understand, how to fully do that. They already had successful business offline, and now it's just a matter of okay. Hey. We can't deny the digital world. So that's where I I saw a hole in the market, and I and I went in there. Because I I get I got to work with some really complex funnels and sales funnels, all that and it's amazing.
Kim Kelty00:06:12 - 00:06:22
It really, really is, and it serves its purpose. I just knew that my simple brain, could really help people with making it simplified because you can get online that easily.
Wayne Herring00:06:23 - 00:06:33
And I should add to the diagram. Let's just do this right away too. How can people find you Since you're talking about who you serve and maybe somebody wants to work with you, where where should they go?
Kim Kelty00:06:34 - 00:06:39
Oh, my website, Kim Kelty.com, but we're not there yet. I haven't had enough value.
Wayne Herring00:06:40 - 00:06:43
Oh, that's fine. Sometimes people are are ready. Let
Kim Kelty00:06:43 - 00:06:43
me do
Wayne Herring00:06:43 - 00:07:23
a few things. So I'm gonna make it easy. So kimkelti.com. Great. And right now, your business, a business is also it it starts to it's it starts in the mind of the business builder, And eventually, it becomes a real thing. You're painting on the canvas of business. You're using the tools of people and money and choices To build something that didn't exist before. So right now, your business, Kim Kelty .com, and the 3 ways that you're helping people, What does that look like in terms of you're in Colorado, you're working out of a home office, and then you have some people that are helping you at the moment.
Wayne Herring00:07:24 - 00:07:32
What what does that picture look like? Not necessarily, specific names of people, but who are who are you getting some help from right now?
Kim Kelty00:07:32 - 00:08:18
Yeah. That's that's something that I've been working with you on, so that's been a massive, difference because it's it's it's relatively recent. I had a goal in 2020 to bring on someone by the end of the year. And I had connected with this person when I was living back east, and she actually has some similar, skills that I do in the sense of, like, graphic design, but she's really, really elevated with that. And so I had first brought on a graphic designer slash project manager. And really what was cool about it is that she was really starting out on her own as well. So I was able to really build with her, and and that's something that I was I've always been really passionate about. You know? Like, anyone else, you've you've seen great employers and not the best employers.
Kim Kelty00:08:18 - 00:09:09
And one of the things is that I wanted to do as I continue to build is that regardless if their employees or consistent contractors, I wanna build this not only safe environment, but an environment that they feel like they can grow and actually enjoy what they're doing, and and have fun with the people that they're working with. And I know that sounds like a Hallmark movie, but I truly believed in that. And so I brought her on in 2020. And then in 2021, I was able to bring on, a course creator. Something that I don't put in here because it's because it's not a 100% what I do, but it's really interesting when someone comes to me and says, hey. I have 20 years of knowledge. How can I get this all in one place? And so she she came on in 2021, and she's helping me with, kind of fine fine tuning courses, websites, those sort of things. And then in 2022 is when I said, okay.
Kim Kelty00:09:10 - 00:09:34
This podcast piece has been something that I love to do. It but it yet it is crushing me to edit, to edit the actual episodes. It just I it's it's one of those things where I just started to say to myself, okay. You're not you're okay at it. That's cool. You're great. You're okay at it. But you also don't even really like it, but what you do love is this producing part of it.
Kim Kelty00:09:34 - 00:10:25
So I brought on a podcast editor in 2022 and then and then someone to really help me organize it all. So that's been massive because it's it's one of those things where I knew this was coming. I just didn't know how it would form and to be able to work with them and be able to have this kind of relationship with them and elevate my client's experience. And one of the things that there was so much hesitation was I was I was fearful of going to an agency feel. And and I had to get that out of my brain. AKU helped me get that out of my brain because at the end of the day, I wanted my clients to get the best service possible. And, yes, we're still not a quote, unquote agency, but we still have a lot of peep creatives and people to be able to make a massive impact.
Wayne Herring00:10:27 - 00:11:04
It. So that super helpful. I'm gonna turn the screen share off. It's just good to know that you Have have been on this journey of hiring these people, and you're you're continuing on that path, and it's starting to, Look and feel like like more of the business that it's that it's meant to be. So Yeah. Thanks thanks for sharing that starting us there. So on the Business Builder way, one of the things that we work to do is, yes, tell your hero story. And the reason for that is we wanna inspire other people To go on their own journey, stay on their journey.
Wayne Herring00:11:04 - 00:11:53
If they get off the path, get back on the path. And the hero's journey comes, When we speak of that, we're talking about, Joseph Campbell's hero hero's journey, and and those hero stories are things that Tend to resonate with people, stories like, Luke Skywalker and, Right. Like, saving saving the the nation and, and any story that we we hear that that really resonates often describes Where the hero has come from, challenges they've had, and and how they proceeded. So, tell us a little bit about when did when did you, feel the call to go off on your own and leave the world of the, you know, relatively comfortable world of unemployment and go on this journey, Kim?
Kim Kelty00:11:53 - 00:12:23
You know, it's always been a a a subtle burn within me. It's always been that little bit of a nudge. And so I graduated college in 20 or 2011 wow. 2008. And I I remember that, I was driving home, and I have 2 older brothers. And I was talking to my oldest brother, and I was so lost. And I said to him, like, I don't know what I'm gonna do with my career. I don't know what I'm gonna do with my life.
Kim Kelty00:12:23 - 00:12:48
What am I doing here? And he and I remember his very wise words is, I don't wish at all to be where you're at. I was like, oh, okay. And correct. Yeah. I it really is. We're from East Coast outside of Philly. It makes sense. And so when I started trying to figure out where I wanted to be within it, I started to see in each job, not at first that I was number 2.
Kim Kelty00:12:49 - 00:13:44
I would get into a career or get or get into a job, and all of a sudden, I'd be up, up, up, and not so much like the cliche of, like, climbing up the ladder. Just somehow I gravitated to be right by the CEO or right by, my manager at all places. Even when I was waitressing. Like, just even when those those, parts of my life. And so it was about 2,000 fifteen that I started to really step into my my voice. And that's actually when I started my podcast. And I started to get into the health and fitness industry, and I so I was starting to individualize myself a little bit even though I was still within a community and an organization. And then really around 2018, 2019 is when I started to have this bird become just a massive, like, fire, which I shouldn't say when I'm in living in Colorado.
Kim Kelty00:13:44 - 00:13:55
We have a lot of fires. It's awful. Actually, this makes sense, the analogy, because of your logo. So this makes sense. It's a campfire. Now the massive campfire.
Wayne Herring00:13:55 - 00:13:56
Campfire is controlled.
Kim Kelty00:13:57 - 00:14:04
Campfires are controlled. I like that. Yeah. So we were just just putting the sticks together. I've never actually put together a fire.
Wayne Herring00:14:04 - 00:14:05
Next time you come out to the farm.
Kim Kelty00:14:05 - 00:14:33
I will. Okay. Thank you. So that's when it really was burning. And and I I I had no business getting into my own business. And I know you hear that a lot, and I know it's cliche, but it was true. I had just lost my mom very suddenly. I had, left a career that actually is very in alignment with what I do now because it just was not the best environment, and I got divorced and, in a 6 month span.
Kim Kelty00:14:33 - 00:15:02
So it really was not a good time. But, yeah, it was my time. And so when I was I had a good job at that point. I was really, really grateful for them. I look now back because that was my band aid job, aka I still had this wound that I was healing through personal and professional relationships, and they were the best Band Aid and ointment I could have ever gotten. And I had thought, okay. Alright. I'm gonna do something more serious.
Kim Kelty00:15:02 - 00:15:24
I'm gonna get get a little bit outside of this. And so I I had connected with a career coach. My stepmom had connected me with 1. And I just said to myself, I can't do this. I don't wanna go into an interview setting. And it was weird. It wasn't just the the normal get outside your comfort zone fear, of like, okay, Kim. You don't like interview settings, which I kinda do, actually.
Kim Kelty00:15:24 - 00:15:54
I love interviewing clients, when I will get to work with them I think it's the same thing. They're interviewing me. I'm interviewing that. And so I then said to myself, I can't do this. I gotta go out on my own. And I I had get given myself a date of, June of 2019. And I have this weird loyalty, and I I wanna put a disclaimer. I don't really recommend this, but this was my journey.
Kim Kelty00:15:54 - 00:16:23
I have this weird loyalty that I don't like to look for any business or any job until I leave it. It's not it's not the it's not the greatest. And because my my my employer is like, okay. So what's next? I'm like, I don't know. And I'm luckily not it hasn't always been like that, but it's just sometimes. And so my employer really didn't want me to leave, and so I ended up, they're like, hey. Why don't you just stay? You don't have any other clients just yet. And I'm like, no.
Kim Kelty00:16:23 - 00:16:48
I gotta go. So I left in 2019, and I had 3 weeks' worth of pay. And I ended up getting 1 client, then 2 clients, then 3 clients, all within the 1st month. And then I could, okay. This is keeping me right at water. I wasn't my my head was a little bit above water, but, honestly, it was kinda sinking a little bit too. And so that's where it all started.
Wayne Herring00:16:49 - 00:16:57
So 2015 is when you started to think, I I'm gonna have my own business. Sorry. I start to step you started to step into your voice. And what was the 1st podcast called?
Kim Kelty00:16:58 - 00:17:16
It was balance over perfect. And I and I would do a lot of episodes proving what balance meant. And so I started to realize that. What was really cool is that I learned that I was a perfectionist in a very different way than I even thought through the podcast. So that was cool.
Wayne Herring00:17:16 - 00:17:29
And and the work that you were doing at that time fits into this Pod the podcast coaching and, creation that you do now, the brand consulting, it it was in alignment with those things similar. You were learning the tools of that trade.
Kim Kelty00:17:29 - 00:17:48
Yeah, I mean, I I always say the story with the podcasting. It was for my former employer. He's like, hey. Do you know how to put up podcast? And I said, no. And and he's like, could you figure it out? I was like, sure. And I said, do you have anywhere to go? It's for a course or something. He's like, Google. And that was the conversation.
Kim Kelty00:17:48 - 00:18:17
And and that's just kinda my personality. I'll just figure it out. And so the it was a lot of Google it was Google, but it was a lot of Google searches. And there's courses out there right now, all those things. And and that's why I obviously exist for what I do because I love the simplicity behind it, but I also love that I can put the branding and the messaging behind it. And there's not 1 person, and, I mean, maybe you correct me if I'm wrong, that has has said, hey. I wanna do a podcast. And, they just thought about it last week versus I wanna do a podcast.
Kim Kelty00:18:17 - 00:18:47
I've been thinking about this for a year. Someone told me 7 years. And I'm like, woah. And it has a lot to do with the tech side of it, and that's where the you know, I I saw that need. And so for a while there, I was just helping people launch their podcast for free and because I loved it. I loved it so much. It was easy for me. And and but then at the same time, I started to see that they weren't following through, a k a the branding was up, a k just the the name and the the cover image, not so much the messaging I was working on.
Kim Kelty00:18:47 - 00:19:02
And the the physical podcast was up, and I'm like, I love this platform too much. I gotta stop doing this, so I have to put some money behind this. Obviously, that makes sense for a business, but also for just the integrity of the platform. So that was that was really important for me.
Wayne Herring00:19:04 - 00:19:32
Got it. So what was the As you got started in 2019, I'd imagine did did you reach out and figure out how to how to form an LLC. A lot of times, we have questions like that just in the beginning. Right? How do you do just the very basics? Can you remember some of the first steps he took, and where did you get Where did you go did you go to Google for help on how to form a business, or did you have somebody that helped guide you with steps they had taken? What happened at that time?
Kim Kelty00:19:32 - 00:19:53
You know, it's funny. I'm gonna 2023, I wanna make it an LLC. And but before, I went to my bank and I went to my brother. My brother owns his own business too. And and so I just said, I'm gonna I'm gonna con start as a 10.99. That that makes the most sense. That's how I file taxes, all those things. And so that's what I've been for a while.
Kim Kelty00:19:53 - 00:20:26
And and and it had a lot to do with a couple a a few things. 1, just the of it. 2, I was afraid to step 2 feet in. 2022, I like that there's a lot of twos in there, is the 1st year I genuinely step 2 feet in. And and what I mean by that is that I got really, really lucky. I and I say lucky loosely because I've been going at this for a lot, but I had a consistent contractor sending me clients. So it was still a 10.99, but they weren't the ones that the my clients that I was attracting. And so it it was it was great.
Kim Kelty00:20:26 - 00:20:55
It served its purpose. I, and and but I knew it was holding me back from going 2 feet into the business. So now this whole year, 2022, I've been more or less legitimizing it, externally and internally. And and so 2023, I'll go LLC route, have an account and have all the, have all the things that I am very well aware that I am not good at and and just go that route now.
Wayne Herring00:20:56 - 00:21:17
Yeah. Thanks for sharing that. I think that's really raw and vulnerable to say 19, 20. Maybe I was, like, kinda playing it Safe a little bit. 21. But work it was working. It was good, and it was different than having a job, but you're still 20 you know, 10:10:99. I like that.
Wayne Herring00:21:17 - 00:21:33
Legit your the year 2022 was the year of legitimizing it. Tell me more about that. In inside your brain, what what what maybe what wasn't legitimate, Now you're now it's legit. What what does that journey look like?
Kim Kelty00:21:34 - 00:22:08
You know, I love this messaging, and it's I I I have to actually put this before. I am not a big fake it to and make it. I I just I know that serves people. I know that's some people's messaging, and I honor that. It's never been good for me. So what has really served me is this mindset behind if you don't believe it yet, look at the people around you that you like, you trust, and you respect. Believe what they're believing in you right now. And there's a there's a simpler message to that, but and so I'm paraphrasing it.
Kim Kelty00:22:08 - 00:22:50
But, really, it started to become, these are very shameful words, but it started to become embarrassing, humiliating, to be honest, when I would have clients and colleagues and people in my life say, you're not charging enough. What are you doing here? Like, and that was never the case. I was I had employers that were like, I'm not gonna pay you enough. And, like and that was it. So and it had nothing to do it it wasn't monetizing was one part of the the worth. Right? That's not the end all be all. Because at the end of the day, I I got really good seeing, myself with $0 in account and $10,000 in an account. Like, I felt really good at both levels.
Kim Kelty00:22:50 - 00:23:32
I had to. I needed to learn that for myself in the last few years. And so in my brain, I said, okay. It's finally caught up to me, thankfully, that I believe that I'm worthy of this and that I can do this and that it is very unique. And I get it. There's people out there doing it, but you are the reason why x, y, and z is happening. And another thing is that it just got to the point where I really realized my superpower was my efficiency, the simplicity, and the efficiency. And I needed to to honor that that's something that I know made this more legitimate, made this more of of value to be a business.
Wayne Herring00:23:35 - 00:24:25
So it's from negotiating to to get more money as an employee To people saying you aren't charging enough. That is an interesting transition, and I think you're not alone. I was speaking to a yoga Studio owner this morning who you know, we're we're talking about charging and and how much, and She's on that same journey. I think somebody who has been a landscaper working as a foreman for some other company or maybe, like you say, a number 2 because they rose to that spot. Now they're gonna have their own business being a landscaper, and they need to charge More money for those services, and they've gone the same mindset shift from employee trying to negotiate a raise To now being the place where you need to charge enough for the business isn't gonna work.
Kim Kelty00:24:26 - 00:24:48
And that's really really what it is. I mean, it's just it's just bad business at that point. So it's like, okay, Kim. You maybe don't feel quote, unquote worthy. But at the same time, like, it's now becoming bad business. Do you wanna get out of business? And that's not the case anymore. And what's been really good, and you've helped me tremendously with this, is that, alright. I'm gonna raise it, be there, send it out, no attachment.
Kim Kelty00:24:49 - 00:25:30
And I I kinda it's not like I'm, like, flipping like, doing back flips when someone denies it versus I'm like, no. I'm in my I'm in my element. It's gonna be a fit for someone. Right? And and that's been that's been really, really cool. I wanted to bring up 2 messages of, like because you said, like, I'm not alone in the sense of, of, if you saw, there's apparently, like, feathers here. But I'm not alone in the sense of former employers with with monetizing into to now. And I remember 2 times, like, 2 messages that came up for me that really, really fueled me. So I wanna share is one was, I'm not gonna pay you $30,000 to do this.
Kim Kelty00:25:31 - 00:26:08
And and I was doing a lot of work. And this was in a time where I mean, you know, it was you know you you know, should be paying a little bit more than that. And then, and then the second was was you will never feel worthy until you, make a lot of money. And I remember I had no business in either of those situations to really speak up, and I did. And the 1 the last 1, I said, as much as that should be true, I won't make that true. Because we're business builders. We're entrepreneurs. Like, we go through ebbs and flows, and and there's so many ways to get out.
Kim Kelty00:26:08 - 00:26:28
We're if we're creating our own business, we're amazing employees. We could go find a job. Like, we could definitely go find a job. And that's something that I don't take for granted, but I also kinda have to burn that bridge though too. Right? And so it's just it's really it's just it's really impactful, at least it has been for me.
Wayne Herring00:26:29 - 00:26:53
Yeah. Any advice that I'm gonna use that example of somebody who's been the number 2 person in a landscape company, and now they've formed their own landscape business. Any advice you'd give them about this process of feeling legit, charging what the job should be worth? Any advice on that transition?
Kim Kelty00:26:53 - 00:27:19
Yeah. Look at your experts. Look at the people in the industry. I mean, you obviously had worked for someone that was charging a certain amount. And so maybe go off their prices, maybe even go up a little bit more just to see how that feels. And and I think that's I think it's good to get feedback because, and, again, it's not to say, like, you gotta, like, charge $10 more just be like, hey. Someone's gonna take it, and I'm pulling 1 over. Yeah.
Kim Kelty00:27:19 - 00:27:37
Be in alignment with your industry. And that's what was happening. I wasn't in alignment with my industry. And so it it got to a point where, I looked at my competitors. So for podcasting, for example, I looked at my competitors. I was grossly under grossly under. And alright. I said to myself, alright.
Kim Kelty00:27:37 - 00:27:56
This feels good. This feels right right now because I'm able to do this. I'm able to audit my time. I'm able to see what's in the industry. And then as time goes on, I can get close to my competitor if not the same. And and that's kind of the journey that I've been going on, I would say, recently.
Wayne Herring00:27:57 - 00:28:26
What is So 2022 is the year of becoming legit or legitimate. And 2023, you're gonna your plan is, and you're writing this down, LLC accountant look at my numbers, start to really look at it more and more, and I'm pushing back with my hands like a business builder. You're still doing the work. You're still gonna have roles in the business, but you're gonna start to take e an even bigger look. What would we call what are we gonna call that in 2023? That's exciting.
Kim Kelty00:28:26 - 00:28:45
2022 is legit. 2023 is Oh. Leap 2 feet 2 feet? I don't know. I gotta think of this. Gosh. I gotta brand it. Long overdue? Maybe that's it. No.
Kim Kelty00:28:46 - 00:28:48
That's a good question. I'll just think on that one.
Wayne Herring00:28:48 - 00:29:56
Yeah. You don't even have an answer, but I I like the idea that It's part of that growth journey. It's part of this process of of what you're building. Right? I wanted, for a moment, focus so focus on this Podcast coaching, helping people create podcasts. The the landscaper goes out and Sometimes designs and builds somebody's outdoor habitat. Right? Like, I've got a fire pit here, That you've sat around, and it's, you know, stone, and it's in the middle of our yard, and it took a dream that my wife and I had, Made it real, created it. And the person that installed that, that particular business, the owner, who I know this guy, Dan, he could do that himself, but, of course, now he has other people in trucks, on crews that go, and He he still does the initial design and consultation and selling, but then other people do the work. And so, similarly, you are creating a business that is going to help people like me.
Wayne Herring00:29:56 - 00:30:11
You're doing it right now with me, and you're doing it with Matt Culp, another business builder, Where similarly you're similarly, you're helping us with the the ideas that are in our head, and you're creating something As tangible in the world as that fire pit.
Kim Kelty00:30:11 - 00:30:12
Yeah.
Wayne Herring00:30:12 - 00:30:21
So yeah. So that's that's become, like, your like, One one of your products, one of your things that you're making in the Kim Kelsey podcast factory. Right?
Kim Kelty00:30:21 - 00:30:33
Yeah. I love it. Yeah. Yeah. I mean, it's it's you know, it's funny. I I takes a little of me for me to process. I think it's divide and conquer is 2023. I've gotten good at delegation.
Kim Kelty00:30:33 - 00:30:50
I always get better. I think we all can. But but, yeah, I see the value of of being able to say, hey. You go do this. I'll go do this. Let's come back together. Here's the amazing product. Client is super happy and able to put out their message in the world.
Kim Kelty00:30:50 - 00:31:17
And and so that's been really, really massive for me. And and I like the divide piece, and because it we are all individuals, but we're coming together and we're conquering something together. And and I I just have I have big goals for 2023. One of the big things is that I've been on my plate is that I wanna invent something. I have no idea what that is. And so we'll we'll see as we as we divide and conquer and do all these things together.
Wayne Herring00:31:20 - 00:31:36
And I and I let you said, let's come together. Let's come together. And I can picture you and your team, you and these people you're referring to coming together. So that's a A great visual. How do you sit and think about, I want to invent something? How do you how do you put that dreaming into action?
Kim Kelty00:31:37 - 00:32:16
You know, right now, it's been 2022, I said to myself, I wanna have more conversations about it. Versus, in the years past, I'm like, hey. I think I wanna do this. And and and so it's one of those things where I'm I I actually get excited when someone's like, what do you wanna do? And I'm like, I don't know. Let's see. And and it's just one of those things where I at least for now, I I have a model of a Sarah Blakely, the owner, the creator of Spanx. I don't think it's retail related, but I also don't pigeonhole myself. But she had created something that was a disruptor in the market.
Kim Kelty00:32:16 - 00:33:09
And and and I and it was positive for women and and and aesthetic and whatever it may be, and it was different for the market. Obviously, Uber is for a market diff disruptor in the market. And so right now, the way that and this is actually how I coach as well is is pick 2 to 3 people out there in the industry that have done something, has invent something that has been a disruptor in the market. And so that's what I've been sitting in for the last year and having conversations, and and and also dreaming with the crazy ideas. Like, I had this idea of, like, having an app that you could vent to so you could get so silly. And and I just go with it. Because here's the thing. Like, it it it's also very in alignment with what I do is because because I do branding and brainstorming and all these creative pieces, the worst thing you can do when you're in a brainstorming session is judge it.
Kim Kelty00:33:09 - 00:33:55
No. That doesn't make sense. Why would you ever think that? And and I have been in many, many of those situations, and I'm like, the I isn't this like a safe and I'm like, the I isn't this like a safe place? I was like so that's something that I've created for myself, and with people that I I know to talk to about it because it's just yeah. It's really cool, and it's like and, yeah, we can think about all the logistics because, granted, if I look back how I started this business, yeah, I shouldn't have gone out. And I've had some friends and family be like, yeah. Probably not the greatest idea, and I'm like, blinders on. And, again, I don't want it to be a detriment to my livelihood or my family. And I know I don't take for granted that I do have the luxury of not having children yet, and so that helps in that sense.
Kim Kelty00:33:55 - 00:34:01
So, yeah, just pick 3 people sitting in it and having the conversations for now.
Wayne Herring00:34:01 - 00:34:12
Well, it sounds like you've made made a real commitment. You said I want to invent something, but I what I really sense is more commitment than that. Like, I am going to invent Something.
Kim Kelty00:34:13 - 00:34:13
Yeah.
Wayne Herring00:34:13 - 00:34:42
Right? You are going to invent something. You're not quite sure what I love how you're not quite sure what that is yet, But you can sit in that uncertainty. You can take other people who have invented something. It's and I think it's important to point out that business builders Are inventing things all the time. You've already invented something. Yeah. I I I get it that it's bigger than that. Like, invent Something with a a big I, maybe a large a capital I for you, but you have invented something.
Wayne Herring00:34:42 - 00:34:54
This, business of podcast coach, Helping people create podcasts plus a brand and image consulting that you're doing is already an invention, and you can just you can take that farther.
Kim Kelty00:34:55 - 00:35:41
I agree. And and I like how you're intentional with your words and says I am gonna invent something. And it's just and I think why I feel excited about it still. I mean, I've been thinking about this for 10 plus years, and and I just wasn't in an environment to to really dream it yet. And that was okay. But now what I love about it for the last few years is that I'm just enjoying the process. And I know that's cliche, and I know you hear it all the time, yet it truly is the secret to it. It's like, are you really enjoying your process? Because a to z, you know, a being the begin or, you know, a being the beginning, c being the n a k, the ultimate goal, the money, whatever it is for you, it's it's not where we live 247.
Kim Kelty00:35:41 - 00:35:50
So why aren't we, you know, taking advantage of the rest of the alphabet? And that's been my motto for the last few years.
Wayne Herring00:35:52 - 00:36:44
So there there are some people that I have the, Man in the arena, which could be woman in the arena, speech by Theodore Roosevelt, behind me, and you are the woman in the arena. And I I think it's good to note for people, it's not that you're sitting on the sidelines or in the stands Getting stuck in, I'm going to invent something. I have to invent something. I can't have a business if I don't invent something. If it's not a market disruptor, then why bother? You started, Kim. You started, disruptor, then why bother? You started, Kim. You started, doing more of what it was you already knew how to do, and now you've turned into this, system and product, and that's gonna help generate cash flow so you can hire people, free up more of your time, and Do more work where you sit and think about the invention. It's a great system that you've got going.
Kim Kelty00:36:44 - 00:37:17
I appreciate that, and I and I couldn't agree more. And I don't know if it's my background just, you know, with my upbringing, with my athletics, but I have always felt you need to be in the trenches. And I've now translated it a little bit differently. You don't need to be miserable. I was miserable at a lot of those trenches. And so but still in the trenches, still getting your hands dirty in the sense of I love the phrase that Gary v has, head in the clouds, hands in the dirt. And and I do. Like, I love being in the nitty gritty of something.
Kim Kelty00:37:17 - 00:38:06
Like, nothing is below me, and I have no business even saying that ever in my life, and I'm glad I will always feel that way. And the reason being is because I know that what I'm doing now will only support whatever I will invent and same from things before. Like and it's just being in a weight room for soccer and just getting getting ready for the season. And, like, there's just no way that I would have reached the the goals that I would have without seeing those what I like to call those micro steps to get to the macro. And so and I and I think this helps because my I can dream big, but I also my mind needs simplicity. It needs a 123 a b c. So that could be my edge where I'm like, I need these small moments to even think about going big. And that was tough.
Kim Kelty00:38:06 - 00:38:28
Like, when I I remember when I went out on my own, I'm like, okay, I need this amount of dollars to come into the bank account. How am I gonna be able to do that? And one of the things that you and I are working on with the with the team is, like, is okay. Like, let's not alright. You got to that number. Now let's not pigeonhole you. Like and it's not even about the number. It's just about the magnitude of what we're able to do impact wise. So yeah.
Kim Kelty00:38:28 - 00:38:57
That's that's been huge because it's yeah. I mean, I and I and it comes up a lot with me with the podcasting. Like so I'm on season 3 of words to heal right now launching soon. And and I have quite a bit of episodes before, and I find myself hesitating sometimes because of the messaging of what it is. It's very vulnerable. I'm in the arena. I'm definitely having these conversations. And I gotta say to myself, Kim, you wanna be on a TED Talk, so get out there.
Kim Kelty00:38:57 - 00:39:16
Like, get out there. Put your message out there. And and I don't have millions of followers. You know? I I was actually just looking at numbers, and I was blown away that my 1st channel had over 12,000 downloads. And I'm like, that's great. That's amazing. That's freaking awesome. And and I and so now I'm like, okay.
Kim Kelty00:39:16 - 00:39:43
Like, it will it will get there. And it's weird because it's not like I've never been a numbers person, and I work with a lot of people that are, which is really funny. But it's I understand the magnitude of what the numbers do for the impact for the world. And, like, when I think about some of the messages I have, that's why. Right? And and so it's been and if I don't, I don't. I know I again, I'm still in the process of just loving that process. So that's always a it's a win win for me, truly.
Wayne Herring00:39:44 - 00:40:30
There there's 2 places I'd like to explore before we wrap up today. 1 is There are other business builders out there who have probably thought about joining a group like Business Builder Camp, And it it doesn't need to be our group. It could be other groups too. So I know there's there's people that'll listen who have thought about joining a group. They're uncertain why or what What that would look like, or maybe they don't feel like they're legit enough to do it, whatever the case may be. So I wanna explore your business builder Camp Journey. And then secondarily, I'd like to talk a little bit more before we wrap up about, how people come to do a podcast and and what they need. But let's start with the the business builder journey, and it ties into this whole being legit, and it ties into divide and conquer for next year.
Wayne Herring00:40:30 - 00:41:03
It it ties into I wanna invent something, which you are. So, can you talk a little bit about what what was it like and and maybe there was resistance around joining our Join a group. Maybe there wasn't. I don't I I don't know. But for most humans, there would be. So what was it like to join? And then you came To our live camp in May with, you know, 15, 16 other business owners, to to learn from them, But that's a place of vulnerability when we join a group like that. So takes take it from there.
Kim Kelty00:41:04 - 00:41:37
Yeah. So my biggest thing is that I've been in groups like this before, so that really did help. So I understood what I was getting myself into. So I think that's helpful, and also could be a resistance. You just don't know what you're getting yourself into. So I look at it as, you know, can you establish a like and trust and understand that you're in need of support. Like, one of my bigger message is that I believe we all need, a third party educated, unbiased third party professional, whatever that looks like. So our friends and family, they're not unbiased.
Kim Kelty00:41:37 - 00:42:27
They're educated, some of them, and but they're not unbiased. And and so and then the professional came in in the sense of, is it a coach? Is it a therapist? Is it a shaman? So, like, I that's a that's a belief system. It's a core value that I have that I believe we need that. And I had gone a decent amount of time without one. And so, I already had a like and trust with, a mutual business builder, Matt Culp, and Corey Neath. And and so that was really, really helpful because I saw what they were experiencing. And then and then I started to do very, very light research I don't really like to do so much in the sense of, like, overdoing it where it would stop me from going, and not that anything in the environment would versus I I just wanted to say to myself, okay. Like, I really like what he has to say.
Kim Kelty00:42:27 - 00:42:52
I really like his like, what he stands for. AKA that's any professional. You I I hear horror stories with people with therapists. And and, and and so you have to kind of see if it's a fit, and it was. And I and I think your process is really, really good. You just get to know. You get to dream with them. It's very noncommittal with a notion of, hey.
Kim Kelty00:42:52 - 00:43:13
Like, we're here. Like, we're doing this stuff. And I knew it was also with the work I was doing. It was really counterintuitive to my process. I'm coaching. I'm consulting, and I'm not getting coached. I'm not getting consulted. And and I don't feel or think it's 1 in the same, but it but in a way, it kind of is.
Kim Kelty00:43:13 - 00:44:02
Like, it's like, I Brene Brown, one of my favorite, mindset slash, researchers out there, books that she does, and she focuses on vulnerability and shame. And one of the things she says is that if you don't accept help, but you're so giving to you're so willing to give help. You're you're silently judging the people that you're helping. And that stopped me in my tracks. It really did. And, again, I don't think it's this, like, shameful thing where you have to say like, oh, you're such a judger, versus it's kinda true. It and and I I read this book called The Giver, and and that was really helpful in the sense of, like, I was constantly, like, cutting off the giving circle. So it's like give, give, receive, give, receive, give, receive.
Kim Kelty00:44:02 - 00:44:52
And I was just giving, giving, giving, giving, giving, giving, giving, giving, giving, giving, and I was just not receiving. And then and that's a blanket statement. I'm not gonna you know, it's not a 100% true, but there is parts of my life, and this was it, the business. And I think being able to get into this environment, be able to be around other business owners, be what's also been really helpful is being to be around number twos because that was my comfort. Right? And then being able to be around business owners and know that I could show up and be within that environment has been massive for me. And so, yeah, I think overarching would be it it just I I don't know. You just kinda get to a point where you you it's you you're doing the same thing and some and it's and it's the definition of insanity and you're expecting a different comp. I needed a different outcome.
Kim Kelty00:44:52 - 00:45:14
And one of the things that I find value in the work I do is the accountability, and I know that's what you do. And so it's like, I know I need that. I know I need a call every 2 weeks to be like, hey. I'm checking in on this, and I didn't do work on that. Or I need to do this, this, and this before I see them next time. I want to as well. And it's exciting. And you get an environment just to be able to say, hey.
Kim Kelty00:45:15 - 00:45:22
This is not working for me right now. This is really frustrating, and it helps the flow versus keeps you stuck.
Wayne Herring00:45:24 - 00:45:49
Gotcha. Well, certainly, you you showed up in a big way in May, and you're legit. And Thanks. So if if that was part of the journey and everybody else helped you, I'm I'm glad for that. So if somebody wants to if they've been thinking what you said, a lot of times people are have been thinking about doing a podcast. They've heard podcasts. Maybe they're a podcast listener. So they've been thinking about it for months or maybe even 7 years.
Wayne Herring00:45:49 - 00:46:00
I heard you say, how is it that you guide them through The process of creating a podcast. What's the what's the cookbook or recipe there?
Kim Kelty00:46:01 - 00:46:29
Yeah. The the cool thing is that you only need 3 things. And and you don't need me with this one, which is really cool, is that you only need a podcast name, podcast cover image, and 1 episode. That's it. It's all you need for the podcast world to deem you to these words, and it literally says validate. When you click the button, it says validate. And I'm like, this seems a little, like, little little tough to swallow. So you only need those 2, 3 pieces.
Kim Kelty00:46:29 - 00:47:02
And, obviously, there's more to it. And so what I do is I I like to say I can get you up within, 60 to 90 days. I could get you up tomorrow, truly. I just well, obviously, it won't be a great process in the sense of, you know, it'll be kind of put together, blah blah blah. So I I put it in into this 90 day framework. And what it looks like is the first phase is the branding, phase. And that's where we would talk about, messaging. The brand name will come up or the in there.
Kim Kelty00:47:02 - 00:47:37
We'll look at mission mission, vision, brand one liner statements, and and just looking at some keywords. And this will really start to help us evaluate what is the podcast even about? And then really start to get clarity on that. My biggest thing is clarity is king, queen, wherever you wanna put in there. And and then we we pretty much say, okay. This is where we wanna be. Great. Now I'm gonna go send this off to the graphic designer, and we're gonna figure out a podcast cover image in the meantime. As, as that is going on behind the scenes, we now go to the 2nd phase of production.
Kim Kelty00:47:38 - 00:48:10
And this is where I will help teach you in the sense of like, okay. Where do you wanna be at? Do you want, a microphone? Do you want music in the beginning? Do you want all the tech stuff that will make the podcast more, aesthetically, pleasing, and also the flow you want. And that's actually where I recommend, hey. That's where if you listen to podcasts, look at 2 to 3, then say to yourself, I really like this flow. I really like that they had music here. I really like how they dropped them into a story. So we start to see what you really like. And my biggest thing is like, hey.
Kim Kelty00:48:10 - 00:48:42
Here is the framework of what's out there. Here's and but you don't have to do it all. Like, my first 70 episodes, I didn't have a microphone. My first 30 episodes, I don't think I had any music. I think I had my dogs barking for my music, and I'm not even kidding, for a lot of those. And and so you I love that I started so grainy. And then, of course, now I have it pretty polished and and can meet anyone where they're at. And then the 3rd phase is mostly my phase, and that's, that's the tech logistics.
Kim Kelty00:48:42 - 00:49:00
That is getting up everything on your hosting site, getting up all the logistics and all the back ends of what Apple is in need of, making sure it's connected on that end, and just really bringing all of it together. And and yeah. I mean, that's that's that 3 part series.
Wayne Herring00:49:01 - 00:49:15
Who so business builders, Let listen to this. Who's who should have a podcast? And it's not not should either. Right? Because we wanna try to stay away from should, but who would benefit, By having a podcast. What type of business owners?
Kim Kelty00:49:15 - 00:49:34
It's a it's a great question. And here's the thing. Is it for everyone? It can be. Yeah. I mean, it is another social platform. It is and I have to preface this. My it's my favorite platform just because it it because I go off a a mindset. I'm taking the in person you and sharing that digitally.
Kim Kelty00:49:35 - 00:50:16
And I feel it's the easiest, most authentic way because you're hearing some you're connecting with someone's voice. And and, yeah, you can make that inauthentic. That's perfectly fine. But at the same time, you I I I do feel people show up the best way they can on there. So when I think about who that avatar to our AKA, the consumer the customer for the podcast. I look at it as, do you have a message in your business that you wanna consistently get out there? This is one way. Do you have a a product that you wanna get out there? This is one way. Even though and I kinda have to put in a pin on that one for a second, that monetizing is not the first thing that you think of when you go to podcasting.
Kim Kelty00:50:17 - 00:50:54
And you could be like me in the sense that I wanted to build up my voice. I wanted to have a confidence, boost on there. I I work with a lot of people that do it just for fun because they wanna get that messaging out there. They wanna have those conversations with moms, or they wanna talk about, OCR training. So, like, the the the, you know, the, the Spartans of the world. Like and and so but if you have a message and it connects to your business, great. But if you have just the message that you wanna get out there, I think that's just great as well. Because when I started my podcast, it it it didn't a 100% connect to my business.
Kim Kelty00:50:55 - 00:51:29
It did, but I wasn't connecting it. You know? And so I look at it as, can you add enough value in the in the realm that you're in? And and then that could lead to like, for example, I'm working with people with podcasts or could lead to people working with you in their business. But I always love the the mindset behind you. You don't go into podcasting for monetizing reasons. You can. Do not get me wrong. But it is another way of just, like I said, that first tier that I got is another way for someone to see value in you to work with you if that's what your goal is. So
Wayne Herring00:51:31 - 00:51:49
Gotcha. How how do you listen to podcasts? How do you use podcasts On Apple or or whatever platform you, quote, consume. I don't know about that word consume. I like the word use or utilize or benefit.
Kim Kelty00:51:59 - 00:52:24
If you're going through a hard time and you like that kind of dumb humor, oh my gosh. It was the only time I would laugh. LaRon Burgundy one. And it's just he had awesome guests on too. He had, Deepak Chopra, the, like, the really big meditation guy on there. And he they were doing a meditation, and Ron Burgundy, AK Will Ferrell, was ordering a salad. He was ordering a salad. And, like, it was just hilarious.
Kim Kelty00:52:24 - 00:52:56
Like and he was and these people don't break character. Like, they are true to who they are. They're just singing this guy is whatever. And so either way, so I I go fun, fun one, I do educational, so a lot more business, you know, end of it. And then and then I do some personal ones in the sense of either mindset driven, or for me, just learning, relationships. I'm really big on, like, understanding all relationships, intimate relationships, friendships, family. So that's been really big on me. That one I love.
Kim Kelty00:52:56 - 00:53:06
It's called, create the love by Mark Groves. That one's one of my favorites. I love the the, sorry, the business one, how I built this. And, again, there's so many underneath, but those are probably my top 3.
Wayne Herring00:53:06 - 00:53:12
What do you listen to pod like, where are you? What are you doing? Are you doing something else when you're listening to podcasts?
Kim Kelty00:53:12 - 00:53:16
Oh, typically cleaning. Cleaning or driving. Yeah. Oh, yeah.
Wayne Herring00:53:17 - 00:53:24
I might have to try it. So I've been doing more dishes lately, and I've been watching Netflix, but I'll have to try doing dishes and listening to a podcast.
Kim Kelty00:53:25 - 00:53:39
Yeah, oh, I I kinda it's tough for me to be sitting and just, like, staring at a screen versus, like, I do, like, kind of be able to do something. So if I'm getting ready or or driving or something like that. Yeah. That's that's pretty big for me.
Wayne Herring00:53:39 - 00:53:52
Driving, mowing the grass, On the stair climber at the Planet Fitness, those are the places that I've been listening to podcasts. And before I started Working with you, I did not really like podcasts.
Kim Kelty00:53:52 - 00:53:53
I get it.
Wayne Herring00:53:53 - 00:54:27
Before you you joined business builder camp, and I thought, this is Kim's medium. I'm all about Kim and what she's doing, but I need to listen to more podcasts. And then as I did and as I got an iPhone, I'll say it also was beneficial Because the way they queue up the next shows that I've subscribed to, I started to get it. I was always an Audible book guy, not a podcast person. And now as I listen to more, like, how I built this, it becomes more of an inspiration. It becomes more like a book, and it's working. So thank you for, Opening up this world to me a little bit more.
Kim Kelty00:54:27 - 00:54:29
Of course. It's a cool world.
Wayne Herring00:54:31 - 00:55:06
So be before we wrap up, I wanna ask you. You you've now on on this hero's journey, your your journey is not finished, but You've you've had some small steps on the journey. There's some small journeys that are complete as we go towards inventions and, bigger, Things that you're creating. If you were to you know, we we believe in journals at Business Builder Camp and sitting and reflecting, sitting and sometimes dreaming. What would be something that you would share with other people on the journey like you that they could sit and think about, write about in their journey to get some clarity about?
Kim Kelty00:55:10 - 00:55:59
It sounds so simple, but what do you want? And just put that at the top of the journal and see what comes up. Like, I am and I think it's more also me sharing how journaling can benefit where I think we judge ourselves in our own heads. And if you can maybe not do that on the paper, or you not even not even just judge, like, block. You're like, well, I don't wanna put this out there because, of course, it's not gonna happen for me. My gosh, I had put so many things down that and I would literally write, oh my gosh. There's like, how could this even happen? And and and I look back, and I actually have a lot of those journal saved. Some of the some of the healers that I I I follow, they're like, get out. You like like, you know, throw out those journals.
Kim Kelty00:55:59 - 00:56:41
It's bad energy. But if you do wanna write about your life, though, keep them. I was like, okay. I'll keep them. And so, yeah, I think the the question is, what do you want? And then if you need to compartmentalize it, put in, what do you want from your day to day? Do you want from your business? What do you want from your family? What do you want from your own self? And my gosh. If I could just, like, go through the screen, hug you, and say, please don't be scared to write it down. Because what's the worst that can happen? My one of my clients says, and I love her optimism. And she says, what's what's the harm in in getting your hopes up? Because you're already holding back.
Kim Kelty00:56:41 - 00:56:47
You're already holding back from something that you wanna say. So you're already kind of getting your hopes up already. And so why not just put it out there and see what happens?
Wayne Herring00:56:48 - 00:57:45
You know, what you just said is, what do you want? And then you started listing some specific questions. And I wanna say that, Kim, that is Something you're very good at. And when I go to my experience with you with creating this podcast and as you talk through your creative process and what other people might experience when they come to you. That's one of the big pieces of value that you provide and that I believe your creation of your business is gonna provide, Maybe not always through you in the future. Maybe through some other, podcast coach experts that you hire. Much like when we created this Fire pit in our yard, that designer asked us specific questions because I didn't even know what questions to necessarily consider To get a design out to create this thing. And similarly with my podcast, you've been so good at giving me prompts so that I can then fill in the blanks Because I don't always know what the questions are that I need to ask.
Kim Kelty00:57:45 - 00:58:12
And it's and that's I think that's needed. I think that's a a humility that we need as business builders is that one of the things that it's like, hey. You you don't even know the questions, let alone the answers. We're constantly as I think as society, like, I need to know the answer. It's like, do you even know the question? It's like, go in the cave. Go in the cave and just see what that looks like. And I and I admire that a lot about you too. It's like you take it in, you process it, and it comes out.
Kim Kelty00:58:12 - 00:58:20
And, oh gosh, if I could journal every single day and that'd be my career actually, I'm gonna write that down.
Wayne Herring00:58:22 - 00:59:05
So and then, also, I I think One of the things that you bring to us that we could journal about or write about is what is our message? Mhmm. And I don't remember your exact Words. What is our message that we wanna share with the world? What message I I I don't even know what messages I have to share with the world. Like, what what I'm just saying by myself. I mean, I don't know. So if you were to give people some props for To try to find what is the message that they wanna share with the world because it can't really it's funny. Like, you have to sit and think about it intentionally, and yet it can't be forced. I can't Try to come up with, you know what? I'm gonna come up with a message to share with the world, and then I just gotta really bring my, you know, business to a whole another level.
Wayne Herring00:59:05 - 00:59:13
It doesn't work like that. It's it's when I tap into what I what is already true for me that I wanna share. How would you help people journal through that?
Kim Kelty00:59:13 - 00:59:52
And you just hit the nail on the head. Like, this is kind of the combination I like to go off of is how can you keep it organic, a k true and authentic to you, and add a methodical approach to it. And that's where the these prompts come in. And so, so I I have quite a bit of prompt, and you've obviously seen them, but is I like the simplicity of what, why, how. And and so I use this actually in a social media framework on how to create post, but then you could do it kind of in any parts of your life. So it's like, what is the message that keeps on coming up for you that you consistently talk about with your clients or or colleagues or friends? You know? Again, like, if this is something for fun.
Wayne Herring00:59:52 - 00:59:52
Mhmm.
Kim Kelty00:59:52 - 01:00:39
You know? Why does it matter for you to share this? Why does it matter for someone to hear this? And then the last piece would be, how can I go share this into the world? How can someone take away from something? And I'll give you an example. So words to heal, that came from some very painful experiences that I really wanted to be able to give some purpose to. And so, my one of my messages is, actions you know, we hear action speaks louder than learns. This is a place where actions and words speak just as loudly. And I'm just really trying to align them. And then the other one, with this last series, or these last couple, seasons is we can all relate to pain. My hope is that we can also relate to healing, and that's not true. The second is not true.
Kim Kelty01:00:39 - 01:01:12
The first is 1000% true. Like and I have that much conviction. There is not 1 human living being that has never experienced pain. I don't care if it's a cut or it's, a loss of a parent. And so but I know for a fact that it's not a 1000% sure that we all can relate to healing. There's so many people that deny it. And so that's where I started to really connect my messages, and I and I went down this what, why, how kind of approach. Again, is it authentic to you, true to you? And 2, can you put this methodical approach to it?
Wayne Herring01:01:13 - 01:01:18
Very nice. So your why really came through right there. So thanks for that.
Kim Kelty01:01:18 - 01:01:24
Oh my god. It's it is. It's thank thank you. I wanna record more episodes after this. Thank you.
Wayne Herring01:01:24 - 01:01:45
So, people can write what, why, and how, and then They could contact you. They can go to Kim Kelty .com. And is there a way that like, what would it be like if If somebody contacts you, they have their what why how started. They don't have to have it finished. How do you create with them initially? How would they get started?
Kim Kelty01:01:45 - 01:01:59
Yeah, you do not have to have anything. It's just more of an urge of like, hey. I think I need this. And then I fill in the holes. Like, that's the first conversation is just getting to know each other. I always look at it as a dating experience. It's like, hey. We're getting a cup of coffee.
Kim Kelty01:01:59 - 01:02:54
Like, we're not getting married today. And and truly, I just wanna gotta get to know each other because, like I said, I'm interviewing you just as much as you're interviewing me and seeing because I'm and and it's on a for me, it's more of a a relationship piece, but then the main thing is, do I even have the services to provide for you? And that's something you'll see it on my website is that if that conversations, I feel that I can't provide that or I don't have the capacity or whatever it may be, I will share, like, 3 to 5 more people that does. And and that's something that I'm really massive of because I just feel like it's just a my goal of just kind of being able to work with each other. So that first conversation really I think I think the biggest thing is is have something in mind. I do typically work with someone that has an idea in mind, or has a current business in mind and needs to enhance it. And and, yeah, just have a lot of fun and create.
Wayne Herring01:02:55 - 01:02:59
Nice. And same with brand consulting. We didn't talk about that a lot today.
Kim Kelty01:02:59 - 01:03:17
Yeah. Well yeah. Oh, yeah. Very simp the exact same thing. Yeah. And and what's cool about that is, is I love looking at a brand right now and saying, okay. Here's where your I do a brand audit, and so here's where it's currently at. Here's the products that you have, and this is what's monetizing or not monetizing right now.
Kim Kelty01:03:18 - 01:04:03
Alright, how can we make, a product sweet? How can we make a series? How can we legitimize this? And then how can we enhance on it? And and that's I would say my sweet spot there is helping people, create their digital assets. This is a digital asset, the podcast we're doing right now, but there's other ways of doing that. And so because a lot of people come to me and they're like, I have no message out there. Like, no one knows that we're out there. And yet, they're already very successful, but they already know that they need to be in this this this digital form. And so that's where I say, okay. I'm gonna meet you where you're at and then build up on this. It doesn't make sense to say on day 1, let's do a podcast when they've literally have never posted something on their website, like, let alone social media, let alone something like this.
Kim Kelty01:04:03 - 01:04:12
So I help really build up the muscle because I I just find it really, really good for the longevity of not only the brand, but also the relationship.
Wayne Herring01:04:13 - 01:04:16
Great. So if people want your help, how should they connect with each of them?
Kim Kelty01:04:17 - 01:04:24
Go to my website, there is a booking link on there, as well, and and then we will have a a 30 minute consult.
Wayne Herring01:04:25 - 01:04:27
Awesome. Thanks so much for sharing your journey.
Kim Kelty01:04:27 - 01:04:28
Thank you. This was great.
Wayne Herring01:04:29 - 01:04:46
Have a great day. Thank you for tuning in to the Business Builder Wave podcast. If this episode spoke to you, click that subscribe button and share it with a friend. That's how this message gets out into the world. If it is helpful for us to have a short conversation, Station, I'd love to do that. Send me an email at wayne@businessbuildercamp.com.

00:00 Podcast on business builder's hero journey summary.

08:18 Create safe, growth-oriented, enjoyable work environment.

12:49 Rapid career progression, finding voice through podcast.

19:53 Success came with luck and consistent work.

23:35 Transition from employee to business owner charging enough.

28:48 Creating business to help people build podcasts.

32:16 Embracing disruption, creativity, and positivity in branding.

41:37 Education, bias, professional help, trust, research.

44:02 Struggle with giving, seeking balance, craving change.

49:35 Podcasting authentic voice reaches customers and messages.

56:48 Kim excels at guiding through unknown territory.

01:01:59 Interview process focuses on mutual understanding, capacity.

1. How did Kim Kelty's experiences with leaving her job and starting her own business impact her perspective on the importance of numbers in business and the value of joining a business builder group?
2. In what ways did Kim Kelty's journey of transitioning from a perfectionist mindset to embracing balance influence her approach to creating a podcast and her current business endeavors?
3. How did Kim Kelty's journey of legitimizing her business from a 10.99 contractor to an LLC reflect her growth in confidence and recognition of her unique value in the business world?
4. How did Kim Kelty's personal experiences of feeling undervalued lead her to overcome challenges and transition to confidently charging enough for her own business?
5. In what ways does Kim Kelty integrate the concepts of authenticity and methodical approaches into her work with clients, specifically in guiding them to discover and articulate their messages?
6. How does Kim Kelty's approach to client relationships, likening it to a dating experience, impact the way she guides her clients in enhancing their businesses?
7. In what ways does Kim Kelty emphasize the importance of creating digital assets and building a brand's online presence in her brand consulting work? How does she convey the importance of clarity in defining a podcast's mission, vision, and brand before moving to the production stages?
8. How does Kim Kelty's vulnerability in her podcasting journey reflect the balance between enjoying the process and focusing on end goals, as well as her willingness to share her message with a larger audience despite not having millions of followers?
9. What are the key principles Kim Kelty outlines for gaining clarity and defining one's message, and how does she employ these principles in her coaching and consulting work?
10. In what ways does Kim Kelty's 90-day framework for launching a podcast reflect her experience in creating and managing successful podcasts, and how does she guide others in implementing this framework for their own podcasting endeavors?