Wayne Herring
00:02:4900:03:26
Hey, business builders. I'm excited to be joined today by Susie Tuchinski, the founder of adaptive mobility. And as you can tell, we're not gonna split screen, if you're watching the video form, we're sitting together at the farm in the space where I work Susie's local and she said, hey, how about I come over and we do it live. And I said, sure. Let's experiment and lean into that. So thanks for doing that. Thanks for driving over.
Susie Touchinsky
00:03:2600:03:39
Yeah. I love being here. I just said before we started, I love changing my environment anytime I can. I just know if I'm in my house in my office, I'm more likely to be distracted. So just to focus on this.
Wayne Herring
00:03:4000:03:42
So hopefully none of the cows come look in. Right?
Susie Touchinsky
00:03:4200:03:44
I do like the cows a lot.
Wayne Herring
00:03:4500:04:41
They they're a good distraction. Yeah. So, this season, we're producing these episodes so that if you're interested in joining the business builders, if you're considering it, I want you to know who the members of camp are because the members really make this whole thing go around. I do my best to jump in and coach and provide tools and a space for you to learn and grow, but really it's Susie and other builders like her that are are going to have the biggest impact on on your growth. And the other thing is if you've just joined, then, this is gonna be a great way to get to know Susie. So when you go to a live event or if you join 1 of our all camp, meetings, you'll have an idea of who she is and maybe how she might be able to help you or things that you may be able to help with. So with that said, and we're gonna try to like, look at Susie and look at the screen. But Susie, we'll look each other here. How
Susie Touchinsky
00:04:4100:04:43
about that? As well.
Wayne Herring
00:04:4300:04:52
I'm the camera representative. So who who are you? And and why are you here? What are you creating? Yeah. Tell us your story.
Susie Touchinsky
00:04:5300:05:26
So as you said, I'm Susie. And, part of my story is I am the Susie which it comes from my child, but then I can go back to that. But, the simple answer to that is I'm an occupational therapist. And a certified driver rehabilitation specialist. So I've created a company where I serve clients who want to return to driving after an injury or illness, and I also teach other occupational therapists how to do what I do. It's kind of a twofold company of helping clients and helping other practitioners.
Wayne Herring
00:05:2800:05:57
Nice. And so the the people that are getting back behind the wheel are either it injured in some way and driving has changed or maybe they also, some people we talked about earlier off camera are aging and it's a question whether they should still be driving or not. Right? So how many days of the week do you generally spend? Doing that, what you would call practice work and being in the car with people.
Susie Touchinsky
00:05:5800:06:16
I typically work with people 2 to 3 days a week. That's what I wanna be doing. I never work on a Friday in the car. It's just easier with traffic. And then I work with Anyone really who has a driver's license. So the youngest client I've had is 17. The oldest client I've had was a 103.
Wayne Herring
00:06:1700:06:17
Oh, wow.
Susie Touchinsky
00:06:1800:06:46
And they either come to me because there's been some kind of injury or illness, and they wanna know can they go back to driving, or they've come to me because Something's changed over time. Maybe families are worried about them, and so we're looking at their their fitness to drive and their safety overall. So a lot of my clients, I see one time for this comprehensive evaluation. It's a 3 to 4 hour appointment. And then I have a handful of clients who I teach to drive with Adaptive Equipment.
Wayne Herring
00:06:4700:06:47
Mhmm.
Susie Touchinsky
00:06:4700:06:52
And I'm helping them get re licensed and ready to drive in Pennsylvania or New Jersey depending where they live.
Wayne Herring
00:06:5200:06:54
What are examples of adaptive equipment?
Susie Touchinsky
00:06:5500:07:37
So, a great example would be hand controls are simple think so if you can't use your legs for one reason or another, you've had any amputation, you have neuropathy, you have spinal stenosis, you can't feel your feet, We just have something called hand controls, and so one hand is for the gas and break, and one hand is for steering. And I teach people how to do that. Another one would be, a left foot pedal. So some people, if they just lose the use of the right foot We can teach them to drive with their left foot using a special pedal that goes to the other side of the break. That one's actually harder. It's trickier for a lot of people because you think gas is on the right brake is on the left, and it switches too.
Wayne Herring
00:07:3700:07:42
Totally random. I don't have a rat. Ask you this. Have you seen the video of the backwards bicycle?
Susie Touchinsky
00:07:4200:07:43
Yes.
Wayne Herring
00:07:4400:07:44
Yes.
Susie Touchinsky
00:07:4400:07:45
I don't
Wayne Herring
00:07:4500:07:50
know if you've seen that, but if I go right or if I steer right, the bike goes left.
Susie Touchinsky
00:07:5000:07:50
Yes.
Wayne Herring
00:07:5000:07:54
Right? And the guy rewires his brain -- Yeah. -- over a long period of time.
Susie Touchinsky
00:07:5400:09:10
It's in so a lot of driving is an overlearned behavior, an overlearned motor pattern and behavior. And I think a great example of that is I just saw this gentleman who's got dementia, early dementia, and he lives in Center City, Philadelphia. So I met him and we were working, and he is an excellent driver. He's a mechanic. He knows what to anticipate. He's used to looking for pedestrians. It's an over learned activity for him. And so it's interesting because what we're looking about with his condition is kind of his safety and if that's starting to change And he might be the kind of person who functionally could drive for a long time, but we actually, because of his condition, suggests he retire from driving. Just because of his capacity, if there was a problem or something out of the ordinary would happen. So it's very, very over learned And I work with a lot of people who don't realize they can no longer feel their feet because of that overlearn behavior, and then they get in an accident for one reason or another. Then we explore if they need equipment. But it's funny. Like, I put people who have in the car have turned for 30, 40, 50 years using their feet. And we start with hand controls, and you can see their limb or their foot trying to participate because it's what's always happening.
Wayne Herring
00:09:1000:09:11
Sure.
Susie Touchinsky
00:09:1100:09:14
It's and so we have to learn that new motor pattern.
Wayne Herring
00:09:1400:09:23
So come back to this because it's probably a business builder lesson somewhere in what you just said. What is an occupational therapist?
Susie Touchinsky
00:09:2400:09:24
Oh.
Wayne Herring
00:09:2400:09:26
Because I hear that all the time, but --
Susie Touchinsky
00:09:2600:09:26
Yeah.
Wayne Herring
00:09:2600:09:29
-- like, what what is a OT? What is the occupational?
Susie Touchinsky
00:09:2900:09:45
The best career in the world. Okay. Right? So the best way to understand occupational therapy is well, first I all say, I don't think we named the profession correctly. I'm not sure what it should be, but What we really look at is not occupation as in just a job, but
Wayne Herring
00:09:4500:09:47
-- Which is what it sounds like.
Susie Touchinsky
00:09:4700:10:41
Right. Right. Right. We look at what occupies your time. So what you do with your time, with your life, and that could be work, play, leisure, but, like, what are the things you do to make you you? And then how does the injury or illness affect and impact that? And so for driving, like, a lot of people wanna be able to drive to do x, y, and z. And so we're thinking about all those pieces together. And then where's the injury or impairment? And how is it affecting it? And then depending on what the injury is, I can either do an intervention or in some situations like dementia. It's just gonna get worse. Then we have to think about alternative options, but we look at what you do. And so that that's why you see OTs and school systems and hospitals and rehabs and even, like, substance abuse rehab because we help people look at how that's affecting their everyday life and figure out ways to get around it.
Wayne Herring
00:10:4100:11:11
Yeah. It's such a wide range of what I've heard of occupational therapists doing because I had a daughter who had some early intervention work done with her that had more to do with her, like, fine motor skills and things. And then on the other end of it, yeah, like, I've got aging grandparents and and you're gonna have a conversation with them to check-in about driving and things. So there's just a wide range in the things that you can help with.
Susie Touchinsky
00:11:1100:11:52
It's pretty cool because I actually, I'm one of 4 kids. And when I went to college, you know, this is like mid nineties, and I'm getting ready to go. I'm number 3. And my parents were very generous and very kind and said, we're gonna help you for 4 years. And I'm looking at my older brother who's kind of becoming this professional student. And I'm looking at my older sister who's, like, working through her masters, and they were like, yeah. Well, we had to figure it out ourselves. So me being practical, I thought, well, what can I do in 4 years and have a pretty good career and be able to do something I really wanna do? And I love art and I love science and I love people. So I had a guidance counselor who just steered me into that.
Wayne Herring
00:11:5200:11:52
And I
Susie Touchinsky
00:11:5200:12:19
did a bunch of observation. It was just When I realized I could be in the hospital or in a school or in but there were just options within that. It made it really an easy choice for me. Plus, at the time, you never worked weekends. I always wanted to do nursing, but I never wanted to work a night shift or a weekend. And now therapists, we work every day of the week now, but It's just kind of interesting. Right? I was making those life choices and then some of that changes on you no matter what.
Wayne Herring
00:12:2000:12:26
So when when I when I asked what is an occupational therapist? He said the greatest job ever. I think that
Susie Touchinsky
00:12:2600:12:28
is your exact word.
Wayne Herring
00:12:2800:12:36
So you're really passionate about being an OT. And in fact, you had OT superhero stickers made last year.
Susie Touchinsky
00:12:3600:12:37
Yeah.
Wayne Herring
00:12:3700:13:27
And I it was fun having your group collaborate with you and give you feedback on those OT superhero stickers. So you love the professional OT. And you found a way to take that training in that career and build a business around that. So, again, to help people know who you are and the process you've gone through, maybe somebody is listening who made common that people have a trader profession or something that they're good at and then they wanna see how how can I turn that into a business? So on the part where you actually have a car, 2 cars, 3 cars, Right? 33 cars with adaptive controls and you're in the car and you're helping these clients. That would be like, kind of typical small town local area business where
Susie Touchinsky
00:13:2700:13:27
you're like, okay. I have my
Wayne Herring
00:13:2700:13:56
trade or my training. In your case, like, you have equipment. Some people might be, an excavator, and they know how to run a, track loader or a track hoe to dig and they get their piece of equipment and they hang out a shingle and say, this is what I'm doing and old school, they would have been the yellow pages. And so probably not a bad idea to be in some sort of yellow pages, especially if you deal with older people.
Susie Touchinsky
00:13:5600:13:56
Yeah.
Wayne Herring
00:13:5600:14:09
Right? But so you started that thing and started offering that to folks. How did you get how did you get established in our local area? How did you get your How'd you get your first client?
Susie Touchinsky
00:14:0900:14:29
Oh, yeah. Well, just to go back one more step, I think Like, I fully like to acknowledge I bought my company. So my company adapted mobility was actually started in Florida by my mentor. Who, she was doing driving rehab and doing the education and I took her education.
Wayne Herring
00:14:3000:14:30
Mhmm.
Susie Touchinsky
00:14:3000:15:19
20 years prior. And she was retiring and I was working for a company, and I had been laid off. Like, so I was not expecting it. I probably should have. I wasn't planning for the future, and I was just part of a massive layoff. And I looked around and I was like, well, how would I what am I gonna do? Oh, man. Because where we live, there are easily 7 or 10 nursing homes. I think there's just a lot of nursing homes where we are. So it's kinda my choice. Wanna be an OT or work in the school systems. And those choices, like, really they weren't fueling me. They were exciting me. And I remember, buddy saying my husband's saying to me, you know, why would you leave driving? So I had left driving when we got married and I moved up here.
Wayne Herring
00:15:1900:15:19
Mhmm.
Susie Touchinsky
00:15:1900:15:26
And so it had been I had been away for a bit and hadn't found my way back to it. He said, why would you leave it now that you You're here and you love it.
Wayne Herring
00:15:2600:15:27
Right.
Susie Touchinsky
00:15:2700:16:15
And I thought, what is he talking about? And then I talked to my mentor, Susan, And she said, well, I'm retiring. You know how to do this. Someone needs to take over this education. You should think about it. And, I mean, they really they were real they believed in me before I believed in myself, and it took me a while to come around to to thinking about doing this on my own. And it was just, like, the scariest step for me to decide to do it. And I still remember the day I sent Buddy a Facebook message because he was with with clients, and I was like, I'm in. I'm doing it. He was like, Oh my gosh. This is the best. This is so good. This is what you need to do. After that decision, you feel very I felt very overwhelmed.
Wayne Herring
00:16:1500:16:16
Sure.
Susie Touchinsky
00:16:1600:16:24
But I just started chipping away, and it's interesting reflecting on that because I was talking to an OT this morning who just started mentoring with me.
Wayne Herring
00:16:2400:16:25
Yep.
Susie Touchinsky
00:16:2500:17:21
And she's starting the process. And this is all the same things. Like, I've gotta establish my LLC, and I've gotta do this. And I gotta where do I start? What do I do? And we talked about strategies kinda getting started and organized. So I think, like, I chipped away through that, and then I probably one of the mistakes I made was, as I was starting my business, I didn't start telling people about it soon enough. I don't think. I was kind of trying to make everything perfect before I got started. And in hindsight, it it was actually so the staff at Healthy Habits, which we also own. They knew what I was doing and Beth said, I was talking to you about somebody else who she needs help. She's got arthritis. She's having trouble. She said, she can't come into the store anymore because of x, y, and z. And that's how I met my first client Loretta.
Wayne Herring
00:17:2100:17:22
Okay. Okay.
Susie Touchinsky
00:17:2200:18:16
Which is really cool. So I had kind of this community people speaking up for me and advocating for me. And then after the first one, then it was just onto the next line onto the next line. Mhmm. And, I know, like, we started working together pretty soon after that because for me, It's always been hard to sell something. Mhmm. I'm not, like, that's been a difficult thing for me. And so shifting my mindset around that to serving people. And I use those words all the time that you've given to me. Like, so how do I serve you? How do I help you? Sure. And coming from that place without pressure. If somebody chooses me, that's what I want. Don't want them to feel pressure, and I just show people how I can serve them and help them, and we go from there. So it's just kind of grown from there. That just how do I serve?
Wayne Herring
00:18:1700:18:19
Nice. So Loretta was your first one.
Susie Touchinsky
00:18:1900:18:19
Mhmm.
Wayne Herring
00:18:1900:19:54
And and on you go. So little bit shorter format this time than some of the podcasts we've done before. So I really just have a a couple questions. And one is So you've you've got the part where you're in the vehicle. It's like a a local business and you you're working to get clients. Keep this you're well, they're in the driver's seat. You're in the passenger's seat. I was gonna say keep the seat filled, but it's flipped. So you're like almost like our high school driving instructor, but in it's for special circumstances. So you're trying to keep the car full. And keep your energy up. And make sure that you're kinda balancing life and not losing track of the freedom and balance, which were the reasons that you started partially why you started doing business. You wanna have finances freedom. So you got that part and then the the the educational part makes sense already based on what you said because you said I was talking to a new mentee and she's exactly where I was. Yeah. So we can see how you you learn it yourself and then you have the school where people take online courses, they come, they get behind the car, and then you can also mentor those ones who want to to have their own business or own website, their own source of leads kinda make sense. So what describe your business now, like what, you know, like paint a picture, cars, when how national local what's what's the picture of how the business exists? I mean, almost September 2023.
Susie Touchinsky
00:19:5500:20:08
Yeah. So five and a half years. So I have, first, I have a home office, which I love, for two reasons. I wanna have that space and it makes the low the overhead very low.
Wayne Herring
00:20:0800:20:08
But,
Susie Touchinsky
00:20:0800:21:45
too, I wanna see my I want it to be different. I wanted to see my clients in their communities where they live, kind of give them the home court advantage a little bit. You can still see the problems that they're there, but it helps relax somebody. I my 1st year was myself, and, I started redesigning the education as I was trying to build the business. So I was kinda focusing on 2 different things, you know, getting the word out there and then redesigning the education The education I bought from Susan was, she had recorded some lectures, but we were taking it and revamping it. I wanted it to be better than that. So a lot of work on that piece that kinda got me through. I started in April of 2018. Kinda got me through to the winter. And then the spring, I had kinda done enough networking, talking to people, springtime hit. That becomes our busy season. And I started getting more people and more people interested in coming to the workshops. So I would start holding workshops. Now I do it four to five times a year. Mhmm. Predominantly, they're here in Pennsylvania. And so OTs are coming in from all over the country. I just had one from Hawaii, Arizona, and North Carolina at my last workshop. I'm talking to somebody in Canada, somebody in Abu Dhabi right now, which is kinda exciting. I know that's cool if he wants to come. Australia. And so they come for these workshops. They're very small workshops. It's one person like myself and 3 OTs and we're in these cars. They're gonna need the hands on work.
Wayne Herring
00:21:4500:21:45
Gotcha.
Susie Touchinsky
00:21:4500:22:57
So I do that. I was doing it three or four times a year. It's screwed about five times a year. And then This is kind of all kind of humming along. I'm doing treatment 2 to 3 days a week. I've got my I've started with my Chevy Impala. I'm coming along. And then the pandemic hit March of 2020, and I'm like, who knows? What do I do? I'm not essential. Driving's not essential. We're all at stay at home orders. I used that time to just really, I had the education, and we'd I had already started giving away some of it for free. Mhmm. So I thought, you know what? What people really need now is They need something to feel good about. They might need continuing education, which I'm set up for all that for provider status. So I started just getting on LinkedIn making friends and sending personalized messages to every OT I met, offering them this free workshop. Sure. Bringing them into my world. And then just really, I've spent a lot of time focused on social media, serving people where I could. I don't think I made a dime. During those 3 months. Mhmm. But I really built a big foundation -- Sure.
Susie Touchinsky
00:22:5700:22:58
and network.
Wayne Herring
00:22:5800:22:58
Yep.
Susie Touchinsky
00:22:5900:23:20
During that time period, I actually met Gabby who works with me now. And Gabby came on and she said, really interested in this. I wanna take the workshops. Needed a little help so we got her scholarship to get enrolled. And, she came to the workshop. She was my first person up after the pandemic from the workshop.
Wayne Herring
00:23:2000:23:22
Live and in person in the car.
Susie Touchinsky
00:23:2200:23:22
Yes.
Wayne Herring
00:23:2200:23:22
Yep.
Susie Touchinsky
00:23:2200:25:29
We were all wearing our masks, you know, and driving with with the windows open and all the things we had to do. She came to the workshop. I think it was in June that year, June or July, and then she kinda stayed in my world. And she's like, I'm really interested in this. I'm not sure how to get started in this. I really wanna do this. And then by the end of 2021. Yeah. 2021. I brought her on. So now she works with me and we started with an apprentice relationship. So she's with me for 3 years till 2024, and she's gonna decide what she wants to do from there. But we got her car. So that means, oh, I skipped a piece. When we came out of the pandemic, there's, you know, they wanted to sell cars because nothing had been sold. There's a great time. I was gonna replace the Impala. Got a Subaru. And so then I had 2 cars, and then I had Gabby really, really interested. And so that was a good fit. I'm looking at this car and the driveway going What am I doing? Just sit this is just sitting here. Like, what am I doing? Paid off vehicle just sitting here. So it made complete sense. Is a good risk. And then 2022, I added the Tesla. I start well, with one of the work I do, I will go down to Philly and into New Jersey, and I started seeing a pattern. We're now 20 years post 9 11. And there's a lot of peripheral neuropathy related to people who've been in and around 911, breathing in the asbestos and the other things in the air, even if they weren't there that day, but they worked in and around Manhattan -- Mhmm. -- that time. So, working with these executives that have peripheral neuropathy. They can walk, but they can't feel their feet and seem like a perfect fit to add the technology in. And so we got the Tesla, do some hand controls in it, and I use that too in my company to teach people about technology and to work with these people who want that. Super cool car with hand controls.
Wayne Herring
00:25:3000:25:41
Yeah. So that's pretty good, picture that you've painted of what's going on now. What do you what are you thinking about creating in the future or next?
Susie Touchinsky
00:25:4100:27:02
Yeah. So at this time, meanwhile, I also started mentoring other people. So I haven't expanded beyond Gabby, but there's other people who wanted to set up their own Right? So I mentored those people. We started with 3 months. We realized they need 5 or 6 months. That's okay. Right? Mhmm. So now I'm thinking about and playing with the idea of almost I'm not sure what to call it. Like, membership, an association, a club. I'm not sure what to call it, but, so there's a couple problems in our world. 1, the cost of insurance and liability coverage is going really just straight up. And a lot of that is state specific based on weather and hurricanes and natural disasters and so on and so forth, but also what other cases have been held in your state? So that can affect a lot of that. And so I've been talking to my insurance provider about almost like a group membership. That's come in at the same time that as I'm mentoring these couple people, what I'm realizing is they're really not good on the phone. They're not they're not polished on the phone yet. And then this other problem of if you run your own business, you're in the car with people, you can't answer your phones right away.
Wayne Herring
00:27:0200:27:03
Right.
Susie Touchinsky
00:27:0300:28:21
And so I'm starting to play around with an idea of part of this mentorship. Is there a central number? People can call in. We connect them to the specialist in their area. A lot of us use the same, online program, like documentation program, so we could have almost, like, one central person doing the scheduling for us. So I'm playing around with some of these ideas, oh, as well as I'm just thinking about benefits, like, if there's kind of monthly marketing. Mhmm. So playing with that. That's kind of where I'm playing right now. I don't know how much I personally wanna expand. But I like this idea. I really feel strongly about people having a piece of something for themselves. And Part of that for me is, like, there's there's 2 sides. Like, I want people to be empowered and build something for themselves like I did. Part of me is also very, like, riskippers, and I don't want my bullshit to sink. Mhmm. If I put, you know, too many too much weight in my boat. Right? So just but how do I get there to help support these people who wanna grow? Like, my OT this marches in Montana know, I've got one in North Dakota I've worked with, you know, all across United States. They want support. They want a network. They want a team. In a different way than what's currently out there.
Wayne Herring
00:28:2100:28:22
Got it.
Susie Touchinsky
00:28:2200:28:23
So we're looking at that stuff.
Wayne Herring
00:28:2400:29:17
So if you're a business builder and you're considering joining our group, or if you're concerning somebody else's group, I would suggest you get to know people like Susie, who are in that group, whatever you're concerning. But if you're thinking about our group, I listened to Susie right now and I'm thinking of 3 or 4 different things that you said about your business and your world that if I had a one on one conversation with you or if I were in your group meeting with you weekly and I got to listen to your journey, it would inspire creativity in me, not because I wanna do exactly what you're doing, but because you're you're creating this little thing and you have a so for example, you have Gabby who, started off as a client and now is a you know, contractor quasi employee that's within your group and --
Susie Touchinsky
00:29:1700:29:20
She's on payroll. I pay your taxes. Okay. Nice. So
Wayne Herring
00:29:2100:30:37
I, I would listen to that and think, okay, well, what if I want to add a Gabby or what's my version of having a Gabby and Susie has an electronic course that she she bought some of the basics of it from somebody else, but you've upgraded it, improved it, made it better, put it on the modern platform, and that supports your business. Like, that would be something I would I could be curious about. And then your next chapter, the fact that you're thinking about and playing, you're considering well, should I, you know, put together this program with many other, driving OTs or should I have a service that helps them book appointments as as you consider those things verbally and as your group helps you it can't help but then spark creativity and, a sense of possibility in other people. Like, I think that kinda how it works and how you all work with each other. But beyond that, kinda last last question, what would you say to somebody who is joining, this program? How would you help them get the most out of it or what should they seek or whatever it was that cause you to just -- Yeah. -- not and whatever you're thinking. Yeah.
Susie Touchinsky
00:30:3800:31:10
So I actually get asked a lot about why I'm in this type coaching group and not in a coaching group with other therapists. And for me, it's one my this is very unique and not like a typical therapy, but the other bigger piece is because I find different ideas outside the box. Like, I'm able to think outside the box and listen to other people's stories in their journey. To find new ideas for myself. And it's you know, it doesn't happen every session.
Wayne Herring
00:31:1100:31:11
Right.
Susie Touchinsky
00:31:1100:32:12
Right? But we always get some kind of nugget we walk away with, but, You know, I don't I don't wanna be in a group with Ken Susie's. I wanna be in a group with a Kim and a Melissa and a Cathy. And a gen. You know, I listen to what each of them are doing and creating and that helps me to think about what I'm doing differently. I listen to their challenges with their employees and, you know, as somebody who's thinking about growing, it's helpful for me to kind of play out. Okay. So this might happen for me or this might not happen or this is how I could be prepared for this or you know, or even just my experience in my past, like, as soon as Melissa was starting with interview and I was like, hey. I have this rubric. Do you wanna do you wanna take a look at it? Right. We've got different tools and research sources we can share and contribute to each other, which is kinda neat. So it's it's just I don't think I'd have the same ideas if I weren't with a diverse group.
Wayne Herring
00:32:1200:32:13
Mhmm. And
Susie Touchinsky
00:32:1400:32:51
I like that it's not always about, like there's there's there's time and space to grow. You're giving us these tools and these ideas to help us, but I don't feel I used to feel pressure because I put that on myself. Because I like to do my homework assignments and be ready. But now I look forward to them, and it's okay if I don't have all the answers all the time too. And the group's very kind about that, which is, oh, nice. Not to be around people who are like, well, I'm doing this, Susie, and this is how it compares. You know, they're like, no. That's okay. And here you go. And Here's how we're growing.
Wayne Herring
00:32:5100:32:52
Yeah.
Susie Touchinsky
00:32:5300:32:54
Hopefully, that makes sense.
Wayne Herring
00:32:5400:32:54
Yeah.
Susie Touchinsky
00:32:5400:32:56
Oh. It makes sense in my head.
Wayne Herring
00:32:5600:32:56
Yeah. Definitely.
Susie Touchinsky
00:32:5600:33:01
That's that thing that I was talking about, Jen, where I started talking I'm not sure. I was listening all the way.
Wayne Herring
00:33:0100:33:23
Yeah. I don't know if that's that that would be helpful for other people and why it works. Is there is there any kind of last advice before you sign off that you would give to somebody who's building a business, somebody who is working to create an intentional life that involves business and what they're passionate about.
Susie Touchinsky
00:33:2600:34:37
Something that was really hard for me, but I think helps me. And it's in like, it's part of the evolving process. Is really thinking about what I want and trying to be very clear on it. And we did that with, like, creating my avatar. And I go back to my who am I in my business and who am I serving. Like, so it's kind of a couple different avatars, but being very clear on that, and, some of the other work I've done and some other groups, like the clients on demand stuff, just like the mindset stuff has really helped me with that. If looking back, you know, I think about, like, I was probably sitting, like, in this chair 5 years ago, and you asked me, like, what are you creating? And I just it was so overwhelming to try and answer that. Right? So I think Being okay with not having all the answers, but knowing you're on a journey and just keep coming back to it because nobody has the answers right away. But work to be very clear on what you want and know that it's okay if that's moving and changing too. Cause what I want right now might not be what I want. In a couple years. Right?
Wayne Herring
00:34:3700:34:37
Yeah.
Susie Touchinsky
00:34:3800:34:39
So that's o that's okay.
Wayne Herring
00:34:4000:34:54
That's okay. Yeah. It's very okay. So getting clarity is is a process and getting clarity is something you do, not like some kind of destination. Like, boom, I got clarity, and now I'm gonna go create this business.
Susie Touchinsky
00:34:5400:35:59
A 100%. And I think, like, my I'm very I was always good at school. I like to do my assignments and be done. And so I think it can kind of feel like an assignment you wanna be done, but you said it's exactly that. It's a process. And letting myself go back to my doodle because I I like to draw things out. So it's a continual doodle. And I like that. And if it's not the right, you know, like, one of the things I keep thinking about this morning or this afternoon is, I kinda set a goal for myself. It's one of my goals was for 2025. I think 2025. Maybe it was 2023. To, host my own, like, summit. Mhmm. And I was really, you know, I'm like, oh, this is such a good idea, but, like, something wasn't feeling right about it. And, I recently was talking to another specialist out in a different area and now it's clicking. There's this group. They modify vehicles. They have an Airbnb, which I didn't know about. You can go take a tour. It could be like this Like, that
Wayne Herring
00:35:5900:35:59
-- Mhmm. --
Susie Touchinsky
00:35:5900:36:12
it's just all adding up now. And now I'm excited about that project. And I was like, I think I just changed the date on it. Right? That's why I thought is it 2025 or 2023? We'll just change the date and find when you get excited about it.
Wayne Herring
00:36:1200:36:22
Nice. Yeah. So you kinda have your antenna up all the time, and then more of it will become clear and yet you'll you'll start finding that which you seek is what I'm hearing that.
Susie Touchinsky
00:36:2200:36:27
Yeah. And that's a really funny thing. I it's like that when you start shopping for a car.
Wayne Herring
00:36:2700:36:27
Mhmm.
Susie Touchinsky
00:36:2700:36:53
And you're looking for that car. The other day, my client did this. She goes, look at all the jeeps on the road. And I'm like, And then I started looking for jeeps. And, of course, the jeeps are everywhere when you start looking for them. It's I forget what that concept is called, but it's that idea. And think it's a little scary because you wanna have the answers, but learning that that's just part of it. Putting it out. There's part of it. Yeah.
Wayne Herring
00:36:5300:37:04
Well, we love having you as part of business builders. You contribute a lot to our group, and I learn a lot from you. And thank you for showing up today. And sharing more about who you are and what you're building.
Susie Touchinsky
00:37:0400:37:06
Thank you so much. Yeah. Yeah.
Wayne Herring
00:37:0600:37:08
Thanks, Susie. We're done.
Susie Touchinsky
00:37:0900:37:10
Fabulous.
