Find Your Calling feat. Buddy Touchinsky

Buddy Touchinsky00:00:00 - 00:00:10
There are definitely some downtimes, and, it was it was scary because I never experienced that before. And it it was probably because I just never never really pushed myself to the limit like that.
Wayne Herring00:00:11 - 00:00:21
Welcome to the business builder way podcast, where we help business builders grow leadership skills and wisdom And stay grounded through business builder hero stories. So let's get after it.
Wayne Herring00:00:21 - 00:00:40
Hey. Welcome to the Business Builder Way podcast. We're joined today by Buddy Teczynski coming to us from Oryxburg, Pennsylvania. And, yeah, we're doing both audio and video. So if you just hold up the peace sign there, I'll do the, caller commentary for anybody who's listening, but really great to spend time with you today, buddy.
Buddy Touchinsky00:00:41 - 00:00:49
Always a pleasure to, talk with you and and share whatever wisdom I can with the, other business builders out there.
Wayne Herring00:00:49 - 00:01:28
Yeah. Definitely. So we're gonna we're gonna work into your story and the give some places of, like, the path and the journey and the the good and the bad and how you integrate it with personal life, and we'll work in some of the what to do and the things that you've done to break through various, various barriers. But where I'd like to start is people I I know you quite well. The community, our closed community knows you quite well, but other people don't. And you just had where you're in the process of opening a new brick and mortar facility. Can you so start us there. Tell us.
Wayne Herring00:01:28 - 00:01:40
We're gonna do a little bit of, like, what this is that you're building and and who you are. So let's start present day. You're about ready to turn the key in a new facility, right? So what is that new facility?
Buddy Touchinsky00:01:41 - 00:02:18
Yeah, so it's called PEAK Integrative Medicine. We have 2 nurse practitioners. 1 is pediatric focused and the other is adult focused. We have our medical director. She is a physician and she also practices functional medicine. Yeah, myself, I'm a chiropractor and functional medicine practitioner. And then we have another chiropractor joining us, for the musculoskeletal stuff, the neck pain, back pain, joint pain, stuff like that. So the the vision and the dream has been to be able to offer, what we can to people that really takes care of probably, like, 90% of why people would show up to a, traditional family practice.
Buddy Touchinsky00:02:19 - 00:03:04
So it's anything from back pain to headaches to the colds, coughs, and earaches and all this stuff going around this time of year, where it can be handled under 1 roof, and then in addition, be able to focus on long term health, so not just the acute stuff, but, what's your heart disease risk, and can we see what's coming down the pike by 10 or 20 years? Do you have prediabetes or diabetes? And there are things that we can do to affect that, from a lifestyle perspective and from a more preventative perspective instead of, just, that kind of accepting our fate and saying, I'm just gonna have to take these meds for the rest of my life. So, a little bit of that group practice thing where we incorporate all of those services and then approaching it from a slightly different perspective than, say, the insurance based medical model.
Wayne Herring00:03:06 - 00:03:56
So right now, what, Of course, I I've seen it, but to help people picture it yeah. Brick and mortar business, We could call it a doctor's office plus. Mhmm. And with with plenty of space to A waiting room and reception area, and, you're even gonna have a place with exercise equipment for people that are doing the chiropractic work, but also strength training, things like that. Same building. There's a a yoga studio from a yoga bee yoga, an area, Another area business that is is not yours, but it's in alignment with your mission of helping people in our community be healthier. Right. And what so what has to happen is we're recording this on December 13, 22.
Wayne Herring00:03:57 - 00:04:01
What needs to happen before you start, like, moving in that place.
Buddy Touchinsky00:04:01 - 00:04:21
Right now, we're down to the the nitty gritty here. We just need to, there's 1 or 2 things with the building that need to be corrected before we move in, and we just need the, the Internet phone company to come in and install the line and plugged that in, get that 1 or 2, interior things fixed, and and we're ready to ready to roll.
Wayne Herring00:04:22 - 00:04:38
And you are already serving People, patients, clients, customers, whatever you might like to call it through peak. It's just that you're not in that new building. So you have a building already. Tell us about that existing office that you have.
Buddy Touchinsky00:04:38 - 00:05:18
Yeah. So that's where my chiropractic is office has been the past, I'd say 12 years, And, we have, mainly 4 treatment rooms, I guess we can call them, and we're pretty maxed out with just the chiropractic patients alone. So we are seeing new members for the medical services, and we're working people in there, but we're really kinda waiting to ramp things up until we're were moved over into the new space. So, yeah, we're working out of the current space now. We're we're doing well with the, say, 120 or so members that we have so far. But we're going up to 300 members by spring as our goal. And then ultimately, 3 years down the road, 4 years plus, anywhere from, say, 700 to a 1000 members. So we're gonna be small but mighty practice.
Buddy Touchinsky00:05:19 - 00:06:00
We wanna serve our our members and serve them well. And then if if that model works, So our model is a little bit different too. We don't take insurance. We're a membership based practice, which we can talk more about if you want. But we're testing out this model in a in a rural community. We have these models in more urban areas. But, hey. If this works out well here for us, then, who knows? Long term, vision would be to take the show on the road and either work with other practitioners like myself that maybe have an established practice to expand, or other medical practitioners to kinda take back control of their own businesses versus just being an employee, not just, but being an employee of a large system and a cog in the wheel, so to speak, because that's leading to a lot of physician burnout, medical provider burnout.
Buddy Touchinsky00:06:01 - 00:06:07
It's inflexible. I love economies of scale. I love, I love that whole concept, but I'm not sure if it's working out for healthcare.
Wayne Herring00:06:09 - 00:06:18
Yeah. And then also attached to that building is, Healthy Habits natural market. Can you, tell us about that?
Buddy Touchinsky00:06:19 - 00:06:46
Yeah. So my wife, previously lived down in Baltimore area and we we loved Trader Joe's. And when I would visit, I loved the stuff that they're offering. And then I would come home here, and then eventually when she moved up, when we got married, it's like, well, we got nothing anywhere within, like, a 30 mile radius. So, when I moved my chiropractor practice from its original location, we had, I'd say, about 1200 extra square feet where it was a little bit too much. We just didn't know what to do with it. So I'm like, well, we don't have this stuff. Let's, go ahead and give it a try.
Buddy Touchinsky00:06:46 - 00:07:08
Not knowing anything about the retail space, we made a go of it, 2008. 2 months later, the economy crashed, and we really learned a lot back then. I think it kinda set me up for, helping out, going through some ups and downs now. But, yeah, we have the health flew store next door. It's, 12, 13 years old, and, that's that's operating, as well.
Wayne Herring00:07:10 - 00:07:24
You mentioned all the professionals that are joining, PEAC chiropractors, nurse practitioners, Osteopath or DO. You have them, and then how many other employees do you have in your life right now?
Buddy Touchinsky00:07:24 - 00:07:46
Yeah. So in addition to the 5 of us practitioners, we have our front desk person, Stacy, and we have another part timer that comes in at night, Denise. That's for the practice. And then, for the health food store, we have, 3 main employees there, 1 full time, 2 part time, and a couple other, helper helpers part time in addition to those.
Wayne Herring00:07:47 - 00:08:09
Awesome. And one of the things we care about with, Business Builder Camp and we work to Developing each other is a full life, not not just the business, so to speak. So what what do you like to do when you're not working and creating, these businesses. And what are you integrating anyway? What are some of the other things in life, buddy?
Buddy Touchinsky00:08:10 - 00:08:42
Yeah, I have a really good group of friends, in the area, and we like to just enjoy time together, playing cards or hanging out on the porch. Been, this time of year. We're just getting through the hunting season, so I like to spend, few afternoons here and there out in the woods, with nature. Not always getting something like this year. I didn't get anything. But, so those are the things I I I enjoy. I like spending time with my family, my wife, Susie, my 9 year old daughter, Megan, and then our, rescue Todd, our rescue dog, Todd. So, we've set up our home.
Buddy Touchinsky00:08:43 - 00:08:54
We're post COVID now, so we, kinda learned the importance of having good spaced around you, a good home environment, and we really enjoyed it there. We're in a nice, quiet neighborhood. And, so, yeah, that's what we like to do.
Wayne Herring00:08:55 - 00:09:18
You know, you are really a group of friends. The fact that you mentioned that, like, instantly, I think sometimes I need to up my friend game, and I feel like I've even said this to you, because I I've known you and your friend Nick, for example, you came you've come and bought pork from us while we were farming. And you are really good at that. You're really good at that.
Buddy Touchinsky00:09:19 - 00:09:50
We we have our core group, and, probably the same core group we've had for the past, I'd say, at least nine, 10 years because it's before Meagan was born. But, yeah, it's it's been, like, just we we have a chat group, and, we send people messages. We send each other messages probably once a day almost or at least daily or at least every other day. And a lot of it's busting each other's shops and and kinda keeping it lighthearted. But you need help. You need to you have that. You wanna hang out, poker game, whatever. So, yeah, I'm I'm really thankful for that for that group.
Wayne Herring00:09:50 - 00:10:08
Well, you've worked hard at it and you've been intentional much like we talk about with business. Yeah. You just demonstrated that by Talking about the the chat group. And you have family close by. Right? Like, you have, in laws that are that are close by, and I see that. They're family too.
Buddy Touchinsky00:10:08 - 00:10:40
Yeah. My parents are just down the road, like, 5 minutes away, and that's that's a blessing because if we never need help with Megan, they've always been there. And then our in laws moved right next door, like next door, next door, adjoining to our lot. And, although that can be a problem sometimes. They're they're great. They we have good boundaries, but there again, it's nice that if I can't like, I need to pick up Megan 3:15 at the bus stop, something happens where there's an emergency here. I can I know I can text, grandma and and she can go down or grandpa, and they can go grab her from the bus stop down the block?
Wayne Herring00:10:42 - 00:11:40
Super. So I wanna go back and talk about how, like, how you got here and your entrepreneurial journey and the business build journey, But also just in setting the the current stage, it strikes me that some some people would be a chiropractor like Like you've been, you've had a chiropractic business, which we'll talk about how you started that and how you build it. But there's There's a lot of chiropractors out there that would have gotten interested in business building and scaling and growing, and their path would have been hire more chiropractors, open another chiropractic office, and that's all great. That happens a lot in the dental field and other, caring fields. Why why have you not gone that path to, like, just trying to massive massively or Significantly scale chiropractic. Why the health food store and other doctors and professionals and things like that?
Buddy Touchinsky00:11:41 - 00:12:09
Yeah. So, 1, maybe I should have. Sometimes I I look back on that, and it's like, well, maybe I should've just taken what I built and take it to the next level and perfect it and maximize, what I'm doing there. But I don't know if I would have been happy doing that. So, another answer to that is I get bored easily. Like, once I think I have something figured out, it's like, alright. Now what's next? So when I had my chiropractic office, I was doing well. I could've done a lot better with it if I would've focused on it.
Buddy Touchinsky00:12:09 - 00:12:27
Sure. But I just felt like, alright. I wanna try something new. I wanna challenge myself a little bit. I wanna do something different. So that's when we jumped into the health food store. The timing was just just right for that. And then now we move forward and into disintegrative medical practice.
Buddy Touchinsky00:12:27 - 00:13:11
It's probably more when this in in this in this respect is. It's more of a I saw a need in the local market, and I was frustrated by what I knew I could offer people or what they needed, but what I couldn't offer as just being chiropractor, not just being, but having chiropractic services alone. So then that's when I started to learn more about lifestyle medicine and go into that world and realize, well, heck, this is very effective, and we're seeing great results, and it's very rewarding for me. And, so what where do we go with this next? And then COVID hit and, had the opportunity to expand the building, and, I kinda had a kind of a fork in the road there, decide whether, okay, do I stick with what I'm doing, or do we do we take the chance?
Wayne Herring00:13:13 - 00:13:58
Well, your your initial answer there, again, was really great. Maybe I should have. Maybe I should have. Maybe I should have scaled. But I think the the beautiful thing about you all that are building businesses is you get to be creative. Your your canvas is Business, and your paints are people and borrowing money and, dreams and Systems and you do whatever you want and whatever brings you satisfaction and happiness as long as you still have to pay attention to profitability because It needs to be a going concern, and it needs to be in the in the black, so to speak, or else you need to have a really big dream and keep borrowing lots more money and doing IPOs and all that kind of thing. Right?
Buddy Touchinsky00:13:59 - 00:14:08
Either that or I have a we have a hunting cabin. I mean, it's falling apart. It's nothing to to shake a stick at. But worst case scenario, we move into that, and we've no expenses, and we build ourselves back up.
Wayne Herring00:14:10 - 00:14:42
Yeah. You would be you would you would be okay. But I think so often, we we would hear that, well, you should do it this way or you should do this. Or Typically, if you wanna make the most money, you would just be a chiropractor, and you would, you know, niche into that, and you would wash, rinse, repeat, and create your, formulas like Subway markets. Right? Only only sandwiches and always pickles and onions are all in the same spot on that bar to make it easier. And that is one path. That's cool. But that's not your path.
Buddy Touchinsky00:14:42 - 00:15:05
No. I don't think I would have been happy following a plan. Planned. That's why I became a chiropractor in the 1st place, knowing that it was that or physical therapy or, medicine. And I know I didn't wanna be a part of a big system where you kinda have follow their their plan and follow follow their procedures. And and, I like the idea of doing things the way I I saw fit.
Wayne Herring00:15:06 - 00:15:52
Yeah. Nice. Well and you're doing it, and it and you're making it real. You're making the dream reality As evidenced by this new building and that brand new sign that you have that people can go look up online and see that awesome backlit sign. So, but do take us back because every everybody who's on this business building journey, had to start somewhere. There had to be a starting point, and we use the model of the hero's journey as we tell some of these stories. And in the hero's journey, the first phase is is the call, the the call to business in this case, the call to start something. When when did you hear the call to have your own business as opposed to, you know, yeah, being an employee?
Buddy Touchinsky00:15:53 - 00:16:46
I think it goes back to my grandfather. He always, not always, but for a big part of his life, he did his own thing, him and my grandmother. They, he was a coal miner, worked in the mines, was a mechanic, was a truck driver, but eventually at some point, they got into the restaurant business. And for those of us here in Scruggsville County, it's actually the gas station, the full service between Saint Clair and Fracville. They ran that as a restaurant for, several years before buying a barroom and tavern in Frackville and then ended up running that for 35 years. So, being with him a lot growing up, it's he got me used to, like, accounting change and, like, budgeting and going out to local businesses, and we they they haggled back then. So we went I forget what we ended up getting, socks or something from the local from the local place. It wasn't like the the went to the, department store.
Buddy Touchinsky00:16:46 - 00:17:27
And he said, well, if we get 1 for this, can we get 3 for this? And the other guy's like, yeah. Okay. So he took me around town and to to the the the beverage store to to pick up the orders. So I kinda got a a glimpse behind the curtain of running a business, and I think part of that probably stuck with me. That and just my my own parents encouraged me to do something different than what the path they took. So my mom worked in the facility. She's a physical therapy assistant, and, she wouldn't come home and complain a lot, but she would say, like, there's always politics, and, yeah, she likes it, but, yeah, she's kind of stuck in that system, so to speak. And then my dad, he was a welder for most of his life, and, for the last 10 years, he was the foreman, so he was the boss, but, and I worked for him for a while in summers.
Buddy Touchinsky00:17:28 - 00:18:19
He would never teach me how to weld because he didn't want me to, even, look down that path because he'd spent all that time waking up at 5 in the morning, driving hours to the job site, being out in all sorts of weather. So he's like, hey. Get an office job. Whatever you do, it's always 70 degrees, no matter what time of the year, and, stick with that. Stick with school because you're good at it. I wasn't. So, I think a lot of those factors really came into play, but then they probably the nail in the coffin for that was I I was halfway through undergrad, and I was I was on the PT med med med track, and, I started talking to some people that were going out to the job force, and they were kinda limited with where they could go and, the offers that they were getting, and it's and, I started thinking more of, maybe another influence. My uncle is a chiropractor down in Georgia, so I talked called him up, and he shared a few things, like why he he liked being in business for himself.
Buddy Touchinsky00:18:19 - 00:18:53
And then, I was around that time, it's like, okay, I think I'm gonna not go into PT or med school. I'm gonna see what I need pre reqs to get into chiropractic college, because I I felt that gave me more freedom because most for the most part, chiropractors are self employed. They're they're they're they own their businesses. So versus, like, a PT where, yeah, you can do that, and there certainly are ones that are self employed, but you are more reliant on getting referrals from the medical system because you need those it was scripts. Chiropractor, people could walk off the street and see me, so it's me right to the people versus having to rely on someone else to do things.
Wayne Herring00:18:55 - 00:19:05
Gotcha. So so you switch majors and you go into chiropractic and graduate and write, Hung a shingle out or
Buddy Touchinsky00:19:05 - 00:19:34
what's going on? Pretty much. Part of it was, like, I think coercing from my parents. They had a building, and my mom had a massage therapy business for a while. And they said, hey. You got this building here. We'll give you cheap rent if you wanna get started. And I started to look around, and I I didn't really have a plan. I mean, my wife was down in the DC area at that time, and, we had talked, and it's like, look, I can open up down here and pay $3 a month rents, maybe more than that, and, which would require me to see x amount of people and be higher volume and a lot of lot of struggles with that.
Buddy Touchinsky00:19:34 - 00:20:09
Or we can go to my hometown where I already have people that I know, I have some inroads there, and I got cheap rent, and and we could see how it goes, from that perspective. My wife, being an occupational therapist, she could find jobs wherever at that time, So we moved up and we gave it gave it a start and, yeah, basically, I remodeled the space, hung a shingle, and, spent a lot of days twiddling my fingers. Yeah. And slowly getting people to trickle in, and then it just just built from there. Amazing. It's amazing. Looking back on it, it's like, it's amazing that that happened, and was able to get that to work, but it did.
Wayne Herring00:20:10 - 00:20:55
Well and I and I guess at that age, you didn't you didn't have as many needs financially either, so you could do the, startup path and take your time. And that that's interesting, the the idea that you could've gone to DC. And, certainly, I know I know Susie and her story, and we interviewed her on the business builder way. Just, she'll probably her episode will come out right before you yours. And so she's a entrepreneur also. But, yeah, you could sure. You could've gone to DC. There's more people, but you chose to come back to your hometown And be a shining light in our community and, assume that everything would work out financially as well.
Wayne Herring00:20:55 - 00:20:59
And I know we're were fortunate to have you around here.
Buddy Touchinsky00:20:59 - 00:21:29
No. It was nice to come back to the area, and I all I if if you would've told me that when I left for undergrad that I'd be back here, I don't know what I would've said. I probably would've said, no. Probably not. I'm gonna go out and do other things. But that's not the part about grad school because it was between the time I graduated high school and came back, it was probably 8 years. So I'd seen, I went to Elizabethtown, started grad school down in Atlanta, so I got kinda in the big city feel in the South, and then went went upstate New York. Finger Lakes region was the, grad school I transferred to and finished out chiropractic college, but then I did my internship on Long Island.
Buddy Touchinsky00:21:30 - 00:21:50
So I got a taste of a lot of different areas, and then I would visit Susie down in she's actually in the Baltimore area at the time. And, a lot of traffic. Crime was an issue, so it's like, where do we wanna raise a family? And, I knew what was up here, and I was, I'm happy with it, and, I knew it was a safe area, good schools, so that's why we ended up moving back.
Wayne Herring00:21:51 - 00:22:16
So then and then on your journey, so you have this Chiropractic clinic in a building that your parents said, hey, lease this because it's empty and we need a reliable, pen it anyway. And and you got going. And so what's like, if you think of, like, stages, what would be what would be the next staged what is the next chapter or chapters in a book, right? What's the next chapter after hung a shingle?
Buddy Touchinsky00:22:17 - 00:23:07
Hired 1st employee. So I worked with my my sister was a massage therapist at the time, worked for my mom, and so, she started working for me as well as a massage therapist and kinda receptionist, thought that wasn't her thing. And, but then it got to be it might have been a year out, maybe 2 tops where I was talking to someone, they weren't quite happy with where they were at, and, I was starting to get busier and busier. And I knew I was missing phone calls because if I was busy and my sister was busy doing a massage, phone's ringing. I mean, if I just capture 1 of those or 2 of those a week, that would help me grow faster. So, I I rolled the dice and I took a chance, and we doubled revenue between the time I hired someone to the end of that 1st year. So so that ended up being a real good choice, and she ended up being with me for 15 years and, growing with the practice. So that would be chapter 2.
Buddy Touchinsky00:23:07 - 00:23:33
Chapter 3 would probably be when we moved. So talk about a conversation like, hey, mom, dad. I gotta I'm not renewing this year. Yeah. It was in an old model home, and, it was a model home year in the seventies, and it never got sold. There had been businesses since. So it was kinda broken up weird, and I just knew I couldn't couldn't grow out of that space and and feel legitimate. Like, I just didn't wasn't set up that way professionally.
Buddy Touchinsky00:23:34 - 00:23:51
So, I drove past this vacant building, several times over the course of a few months. I looked at it. It was beautiful. It's where I'm at now, and I'm like, it's gonna be too expensive. So I I got ahold of the landlord and the rent actually wasn't anywhere nearly as bad as I thought, so we decided to move in, and that's when we opened up the health food store as well.
Wayne Herring00:23:53 - 00:24:33
Yeah. I and to tie that back to the earlier part, space was bigger than What you needed, but you managed to fill it. I think that's a question that I I hear a lot of people ask that. Like, should I have the demand first And then go whatever it is, new building, new truck, new, learning course, employees. Should I have it, the demand all there and have it all lined up? Or should I go it's like, Kevin Costner's field of dream and field of dreams. Right? If you build it, he will come. You have to be afraid you're gonna have an empty baseball field with no players coming out of the cornfield. Right? But he didn't.
Buddy Touchinsky00:24:33 - 00:24:50
The the the full story is it was 3 bays in this office building. That's how he built it, but it wasn't built out yet. So it was just there was no walls. It was stone. It was I don't think the floor was even poured yet at that point. So I had free rein to do with whatever I want. So I'm like, well, I need I knew what I needed for the chiropractic footprint. It was like a it was like a space and a half.
Buddy Touchinsky00:24:50 - 00:25:19
So then we had the other space and a half for the health food store, and we actually ended up connecting them. My idea was that the chiropractic checkout person could be the store checkout person in case it got really slow. It never worked out that way. It's always too busy for both sides to have 1 person manage both. But we had the same man business manager for both, and I was able to bounce back and forth between the 2, so it worked out well. But, yeah, it was kind of a a leap of faith at the time where I was like, alright. Let's let's just do this. And, we were young enough at the time when we have kids, and the banks were giving out money pretty freely back then.
Buddy Touchinsky00:25:19 - 00:25:28
It was before the hit the crash in 2008. So it's like, alright. It's just something else on the balance sheet, and we'll we'll see if we can make it work and and see how it goes.
Wayne Herring00:25:30 - 00:25:39
It's fun to share when it when it's pertinent how I met people. So I I met you during, Between chapter 23.
Buddy Touchinsky00:25:40 - 00:25:42
And I think it was actually chapter 1 and 2.
Wayne Herring00:25:43 - 00:25:44
Oh, okay. Before the employee.
Buddy Touchinsky00:25:44 - 00:25:47
We're still in the old place, and, like, maybe Deb was working with us by then. So it was You were
Wayne Herring00:25:47 - 00:25:48
in the old school. Right.
Buddy Touchinsky00:25:48 - 00:25:50
It was probably chapter 2. It was yeah.
Wayne Herring00:25:51 - 00:26:03
Yeah. So we we, had an opportunity at a company where I was working with my dad and the family business To go do a Red Cross, blood drive, and the location was a mobile unit in your parking lot.
Buddy Touchinsky00:26:03 - 00:26:04
Yeah. And
Wayne Herring00:26:04 - 00:26:11
I had not heard of Blue Mountain Chiropractic, which was your prior, name on that shingle.
Buddy Touchinsky00:26:11 - 00:26:11
Yep.
Wayne Herring00:26:11 - 00:26:16
Until that day, I went to give blood down there. Yeah.
Buddy Touchinsky00:26:16 - 00:26:31
Yeah. I remember. I still remember that. We did that we did that once. That was after was after Katrina, maybe. Whatever the case was. It was after there was, like, a a catastrophe, and they needed more blood. And so we contacted the local Red Cross, and they set up in our parking lot.
Wayne Herring00:26:31 - 00:26:36
So you did to fill a need, and it was also nice to have people come to your parking lot too, both of those things.
Buddy Touchinsky00:26:36 - 00:26:42
Yeah. Yeah. Absolutely. Absolutely. That they didn't the intent was to help promote the business too, so I'm not all altruistic.
Wayne Herring00:26:42 - 00:27:24
Oh, well, often, businesses do things That that are for a reason for the business, and it ends up really benefiting the community in some way. I don't think that I think that's beautiful. I think that's partially how this all works. So that's wonderful. And then and then later on, I got to know you better because we had a farm, and I was trying to grow my, customer base. And I was like, buddy Tecinski at this Healthy Habits Natural Market, my people that are gonna come buy organic pork and chicken are there. And maybe I could set up in his parking lot as one of my drop off points. And the beautiful thing is then they could go inside your store and shop and get other things, and it'll be mutually beneficial.
Wayne Herring00:27:24 - 00:27:30
And that was fun. I still have old pictures of Thomas and I in your parking lot in the back of my truck, handing out
Buddy Touchinsky00:27:31 - 00:27:33
pork. Thank you.
Wayne Herring00:27:33 - 00:28:04
And putting a turkey, Thanksgiving turkey sign up list at your front counter. And Those those were all good times. So then so you're doing that and that and Health Food Story Chiropractic, everything we would say was like Kind of nice and a nice business and, but you're still unsettled. What I want to say another chapter is when you started really focusing more on online presence and being intentional and even doing some health coaching, but I might be missing a chapter. So what's what's no.
Buddy Touchinsky00:28:04 - 00:28:39
I think I think you're right. That would be the next chapter where it was a and this goes back to an earlier question, which there was another part to that is wired so many different things. Part of it was diversification. Someone, a mentor, or someone something I read years ago was don't put all your eggs in 1 basket. Get and someone said something once. They said, with the stroke of a pen, the legislator for Pennsylvania could totally change my whole business model if they just say, well, now it's not covered by insurance, or now you gotta do it this way, or whatever the case may be. So somewhere in the back of my head, it was like, alright. I needed to diversify.
Buddy Touchinsky00:28:39 - 00:29:12
So the health food store was part of that diversification. And I always like the idea too of gaining an income from not physically having to be there and do stuff. So a little bit of time frame there. And, so that's the health food source. So the next step with that was, alright, further diversification while also doing pursuing something that it's kinda like why I got into chiropractic in the 1st place. It was a chiropractor. It was actually my mom's cousin in Tower City, for those of you that are local. He did chiropractic, like, hands on, like, the joint pain, muscle pain, neck pain, but he also did, like, supplements and nutrition and lifestyle stuff too.
Buddy Touchinsky00:29:12 - 00:29:47
So that was always in the back of my mind, and that's what a chiropractor does. But when I went through school and got trained and came out, it was mainly focused on neck pain, back pain, joint pain, stuff like yeah, even though education, we got the the other stuff. But I was just initially, alright. I wanna get really good at that stuff first, the neck pain, back pain, physical stuff. But then so fast forward, we're, what, 5, 6, 7 years in in my career, and it's like a few things. One is kinda kinda get bored with that. I'm doing the same thing all the time, and we're pretty good at at solving that pain, back pain, joint pain, so it's like, alright, that's, kind of a checked that box. I figured that that out for the most part.
Buddy Touchinsky00:29:48 - 00:30:17
So what's next? And it's lifestyle medicine. So I was I would always talk to people or we have the intake form with other conditions that you have, so so I knew there was stuff I could do for them. Right? Or I'd ask them, okay. What's your doctor doing for your heartburn or your irritable bowel syndrome or your diabetes? And they say, oh, it's just medication. Well, how's that working? Well, it's okay, but I still have it. So I knew I could do more. So I got into functional medicine, lifestyle medicine, and health coaching, so so that would be the next chapter there. But also, again, diversifying both in income revenue sources.
Buddy Touchinsky00:30:17 - 00:30:51
And then so my hands as a chiropractor, so I'm holding my hands up on the screen here. Like, I'm starting to get some, it's called it's called, I forgot the name of it now, but the vikings disease is the is, is a common name for it. But it started thickening of the the kind of the the surface of the hand so I get hand tightness. So I knew, like, alright, I'm only 43 now at the time. I was only 38. Do I have another 20 years? Maybe not. So maybe I need to get another basket full of eggs, so, just in case. So that kinda led me into the lifestyle stuff, all of those things.
Wayne Herring00:30:54 - 00:31:22
Right. Functional medicine. That that makes sense. I was missing that that term from your journey. Mhmm. And and so then And then in that pursuit, the functional medicine, helping people in a even bigger way And diversification. You're still doing some of that. Well, I mean, you're you're doing that online and that just your message Helps people, helps entrepreneurs.
Wayne Herring00:31:22 - 00:31:37
Any anybody listening that wants to just understand how to be more proactive about their health could could follow you and pay attention. And then if they're local, they can go to peak and they can also you do still have some online options that you're doing. Right?
Buddy Touchinsky00:31:38 - 00:32:16
Yeah, so so, yeah, so that was part of your question before is that the next chapter was, like, putting myself out there and getting more online. So social media was growing more and more, so that certainly helped part of that. But another part of it was a mentor I had, Sashar Patel, who was doing that himself. And what what attracted me to him and, even people like Gary Vaynerchuk, to a certain extent, is they were teaching people stuff with, like, no intention of getting any return on it necessarily. And And for me, it was like, alright. I see that there's, like, this, like, we'll call it injustice out there where there's people having these problems, and there's some simple solutions to them. And we we often throw up walls, especially in conventional health care. It's like, alright.
Buddy Touchinsky00:32:16 - 00:32:45
To to get this information, you need to pay your co pay. You need to go to the doctor's office. You need to go back and sit in the room and wait and then get the information then. So but there's a lot of stuff that we can do short of all of that that can help weigh more people that's safe for almost everyone. So I like the idea of and even if it's not offering a solution, at least offering the education behind it, the background. So here's why you get diabetes. Here's what affects your blood sugar levels. Here are the things that you should be doing, and if you don't do them, it's leading to a lot of the health problems that we deal with.
Buddy Touchinsky00:32:45 - 00:33:24
So Saction was sharing this stopped, and I I and I like that. So, I've been kinda following in those footsteps. Gary Vaynerchuk is saying from a business perspective. He shares a lot of knowledge, and then knowing that the people that really need him, they're gonna find him. And, I mean, he's built multi probably $100,000,000 business over the past, 6, 8 years since I started following Niemen. So I like that idea of sharing and serving, and then the people that need you will find you, and they'll know what you're all about. So the the people I work with, like, kinda know me already, and it's it's a lot easier talking to someone like that versus having to, like, build that rapport and educate all in that 1st interaction, when they start with you.
Wayne Herring00:33:25 - 00:34:03
Gotcha. So this, drive to So that is kind of like, if you build it, they will come. You start moving in faith through Social media platforms to help people and get the message out and get the word out there without even knowing completely, why Why you're doing it? It's not like you were calculating this out and thinking, If I get out there and I put these videos out there then they'll come and I'll, You didn't even you didn't necessarily know that. You're just following the path of Sachin and Gary Vaynerchuk, the 2 people you mentioned and Right. And now you're smiling. So
Buddy Touchinsky00:34:03 - 00:34:30
Yes. For being honest, I didn't know how. It's like, how do I so I'm getting this following. How do I monetize it? How do I make an income? Because I love doing this stuff, and I know people need wore help than just the tips that I'm providing on social media. So yeah. So like you say, like, oh, I didn't plan the intention of, like, doing it to build a business, and I I didn't even know how to how to make money off of it at that point in time or how to make that part of my career. So it was this yeah. It was truly just sharing for the the sake of sharing at that point.
Wayne Herring00:34:31 - 00:35:55
Yeah. Well, I mean I mean, I think it's sometimes I think that I'm supposed to know all the how or it's I I'm gonna calculate it all out When really most good things happen because I put energy out there. And as I put energy out there that serves and with this almost goes back to like, you know, Zig Ziglar type stuff as we serve other people, then lo and behold, certain, Not even with their needs, but desires. We have will be met, almost, as if by accident, and you're doing that. Going so Before this, I I wanna talk some about how that building that demand and what's happening then leads to you saying, you know what? I think I'm gonna really go go all in and jump in, and we're gonna build a whole new brick and mortar. Before we talk about that, You you did. Our our journey together, involved you coming out here, and you're you're a really, practical guy, you mentioned hunting and those things, why you're so diverse as I think about it, from the very, cerebral, trying to understand, health and from a scientific holistic point of view. Anne, you like Hunting, and you've been on borough council, and you've got a great group of friends, and you go cold immersion, plunging after yoga.
Wayne Herring00:35:56 - 00:36:54
And you came out here and helped, gut chickens, at the farm. And we had these conversations as we'd look out over the field with our hands in warm chickens, for people. And then and so I held the, 1st ever live business builder camp event, And I was like, I'm gonna invite Buddy and, try to try to get him to come. And we weren't doing regular coaching together, but but you came to that event, and and now in some way, shape, or form, you've been around the business builder camp community ever since. So that's part of your journey. And and meet meeting mentors, partially me, but also really the group. It's really the group, and These individuals in the group. Could you share a little bit about why did you go to that live event, or what what did you get out of it? And how how has that Meeting mentors and talking to other people, asking questions has been part of the journey to here.
Buddy Touchinsky00:36:55 - 00:37:53
Yeah. That's that's, like, that was a huge step. And, I don't know what what chapter we're we're in right now, but I probably had the health food store for maybe 5 or 6 years at that point, I might have been a year into functional medicine because I remember talking about the programming that I was trying to create then, and I was was trying to create a package and learn understand how to how to promote it to people. So I definitely was a year or 2 in the functional medicine at that time. But going to the live camp was the 1st time I really got around, other business builders. I mean, I had Sachin sat in group, which I was a mentee in there, and he had a coaching program, which I ultimately signed up for to get help implementing the functional medicine stuff, and it helped with the online stuff. So I got some exposure to it there, but that was from, like, that that that niche perspective on health health coaching and functional medicine. But when I sat with those business builders there, I mean, we had a we had a meat farmer.
Buddy Touchinsky00:37:53 - 00:38:33
We had a refrigeration salesperson and owner. I think he might have been the owner with the 2 2 2 guys there. We had, someone that's trying to build a church, so we had a pastor at a church. Who else do we have? We had a contractor. So my point is people from not the health care world. But as we started to share more about ourselves threw out that that 1st day, especially, because I think you had an hour on the agenda that I'll get to meet one another, and I think it took us the whole day, which is awesome. And, but, hey, different businesses, different industries completely, but same problems. And a lot of those problems were, like, not not just like employee problems, and we all have those businesses, but it's like headspace problems.
Buddy Touchinsky00:38:33 - 00:39:00
Like, what do I do? Do I do this or I do that? Or I'm afraid or I'm not sure I wanna do that. So of which we shared a lot of the same stuff. So that really, really helped from that perspective. And then as that that relationship grew over the years, and I got to meet more people in the business builders group. I started meeting people that have done stuff bigger than I've ever been exposed to. So my grandfather, they had the barroom and tavern, and they had that. That's all they my my dad was a welder employee. My mom employed.
Buddy Touchinsky00:39:00 - 00:39:12
So I had like, I didn't know what, like, the next step was or what was possible. I just I don't know what I thought. Like, okay. People just started born into this. They inherited it. Yeah. They might start it, but they're, like, these amazing special people. We all are and they all are.
Buddy Touchinsky00:39:12 - 00:39:34
But you realize, like, okay. It's not always easy. There's always stuff going on in the head. Like, it's it's, the regular people just so we're all regular people. We're all like one another, and, so they can do it knowing that their struggles that they went through, it's like, hey. I think I can do was too. So it it expanded my vision of what could be possible, I guess, is the bottom line.
Wayne Herring00:39:34 - 00:40:16
Right. And and then you and you've continued to expand your vision of what's possible, and you keep going into places where you have I I wanna say yeah. They say we have neuroplasticity, and our brain can change, and new pathways can be formed. And I don't know all the, You know more about all that behind the scenes than I do, but I've seen it happen when people show up open And they're listening, and they kinda check their ego at the door. It they do expand, and and I think even sometimes you can almost feel your brain, like, being messed with and expanding. And you're like, woah. It's it's all happening. And you just continue to put yourself Into that space.
Wayne Herring00:40:16 - 00:41:48
And that particular event you're talking about, not only were you all sitting at that table and telling each other's, talking about your own situation and seeing the truth in your world and other people's stories, things like that. Like, you drove down there with, Jason Bauer, who's a 2nd generation operator of a Dunkin' Donuts franchise, which, Yeah, they're they sell a lot of sugar there, buddy. And, sometimes you ask people to not eat as much sugar, and yet you 2 guys, you know, Just even the drive there, you're speaking intentionally about the things you have in common because there may be something different about those products. But when it comes to People and credit and profit and loss, and should you go for it or not? Those those things are all so similar. And, yeah, that day, I had an hour in my agenda, and I had a very, tightly scheduled day and and a whole packet of handouts So we were gonna go over. And it didn't take very long for me to realize that what I needed to do is help hold space For you all to get your stories out there and get that shared energy and then take the rest of the days that we were together to help form, what y'all were gonna leave with and form, what you were how you were gonna change. And, yeah, so my job was just to, helped guide that, but not not to get in the way of it. And it was really beautiful.
Wayne Herring00:41:48 - 00:42:36
And that's actually kind of a turning point in my story, watching Everybody create together in that, house that that we had rented. So You're you that that brings us up to today. And and at some point, you said to yourself, you get another call And you get a call because I, this is big. Like what you're doing now is, is, is big. And I don't wanna make it big, like, because we always wanna say You're just doing the doable. Like you said, business owners, you're all you know, it's that whole, like, everybody puts their pants on, one leg at a time. And it that's all that that's all really true. But what you're doing now is big, and and it's It's significant.
Wayne Herring00:42:37 - 00:42:55
Having this whole new building, bringing together, I would say it's a bunch of people with initials behind their names. You're no longer the only one that has these designations. It's a whole new place for you. It's significant. How did how did you hear that call, and how did you get started with what what you're doing right now.
Buddy Touchinsky00:42:55 - 00:43:11
Yeah. So one part of that is I'm not trying to think about that part of it too much because when I think about, like, I'm started a freaking medical practice. I'm just a buddy buddy. I'm a chiropractor from Schuylkill County, PA. Right. My dad was a welder. My mom was therapy. Like, what am I doing? Like
Wayne Herring00:43:11 - 00:43:11
Perfect.
Buddy Touchinsky00:43:12 - 00:43:48
These big corporations are, like, struggling to keep these things open, and we've had some go bankrupt recently. And I'm like, why am I, like, what so I I that overwhelm bombs me at times, so I try not to think about it. But the call was we were coming out of COVID. So there was a slight little calling maybe 3 or 4 years before COVID. My landlord or maybe it was only a couple years before COVID. My landlord came to me and said, hey. Well, I'm gonna expand the building, and here are my plans, and do you want any of the space? And at that time, I was like, I was back and forth between taking it or not. And actually, we were gonna move our store because the other neighbor, the salon, wanted some more space.
Buddy Touchinsky00:43:48 - 00:44:22
So there really wasn't space for this. So we we were gonna expand the practice slightly, but it didn't include all of these extra services and what nothing like it is now. So we had plans to move the store, expand the practice slightly. And then, COVID hit, so everything put on put on hold. Coming out of it, now a salon spa, they were shut down for, like, 6 months, so they couldn't commit to moving anymore. So he said, hey. I'm I I wanna move forward, and it's part of his his long term plan. And here's the space, here's the cost, here's what I have available.
Buddy Touchinsky00:44:23 - 00:44:50
So I sat there and, sat at my home office. And I remember thinking, do we go for it? Like, I didn't have a physician back then. I had already kinda talked to so I had a few conversations with him leading up to this this point. I had conversations with another the other chiropractor that's joining us now, and I had a conversation with the 1 nurse practitioner. They were loosely on board. No contract signed, no formal commitments, nothing like that, just like, hey. I like the idea. I think I want in.
Buddy Touchinsky00:44:50 - 00:45:05
No physician. That was like a major linchpin because state law. You need medical practice. You need a physician to be on board too. So it's like, alright. He wants an answer. I was putting an offer maybe a couple months. Since he's going to township, he wants to put plans together, all this other stuff.
Buddy Touchinsky00:45:05 - 00:45:42
So I remember thinking, alright, when I'm 80 and I look back and I didn't do this, I would regret. That would just kill me. I would get the hell out of it if I didn't do it and just stuck where I'm at now and just wrote out the rest of my career there, maybe there's some more online stuff. Saw. I'm like, you know what? Why not? I mean, the brain was a little clouded because coming out of COVID, everything changed. I mean, it it upset the apple cart and and, like, just to think that places could shut down for, like, 3 months, 6 months, and all that. So the reality was warped. So part of that that probably helped because if reality wasn't warped like that, it it probably wouldn't have worked enough in my head to say, screw it.
Buddy Touchinsky00:45:42 - 00:45:50
Let's go for it. What's the worst that can happen? I mean, we are we're in a global pandemic at that point, so a lot of bad well, a lot of worse things could happen, so why not?
Wayne Herring00:45:53 - 00:46:08
Nice. And, so then what and then what are some of the first practical steps? I mean, clearly, the the landlord maybe a phone call to the landlord, or What what are other doable steps that you did?
Buddy Touchinsky00:46:08 - 00:46:43
Yes. Somewhere around that time, I, you know, I mean, I used an online program to draw up the office space to see what I needed, see what because there were some dimensions we could play with. I knew my max size, which I ended up we ended up getting the max size, but, I wanna see what type of rooms I could fit, what kind of space, that brought in the yoga studio at the time I reached out to her, and I said, hey. You got a small space now. Why don't you come out and join us? We're all gonna be in this great new complex. So that was part of it as well. And then, once I got a decent floor plan together and and, talked to the nurse practitioner and the chiropractor, it's was like, alright. Let's let's do this, and we'll figure out the rest.
Buddy Touchinsky00:46:43 - 00:47:03
And I was going through some other coaching at the time too, and, so I was kinda working on things. Like, concepts like, don't worry. Don't sweat the small stuff. Don't worry about the details. You have your vision. That stuff will work itself out as long as you do the right do all the things that you need to do leading up knew it. So I'm like, alright. The universe will provide whatever, and I don't know if I necessarily believe it at the time.
Buddy Touchinsky00:47:03 - 00:47:39
But it ended up working out that way because I committed to the space, committed to basically a 5 or 10 year lease or whatever it was. And it's like, alright. Now I need a medical provider. And it was just I was just in a group, and it was in Sasha's group actually sharing, because we had, like, a a council together of people. I now now become a coach for them instead of just being the mentee. And, so we had, like, a coaches meeting, and there were 5 or 6 people, and group 1 being doctor Lianna, who's with us now. And, we're going around sharing, like, what are we working on? And I said, I'm working on this project. I just need physician yet, and still struggling with that, and I reached out to a few people.
Buddy Touchinsky00:47:39 - 00:47:52
Some deals fell through there. Local physicians that I thought had on board ended up having noncompetes. So they fell through, and then, she messaged me afterward and said, hey. I'm interested. Let's jump on a call. And, the rest is history from there.
Wayne Herring00:47:53 - 00:48:48
Nice. So that's a it that's a story looking back and seeing how all these things are connected. But again, it goes it goes back to Kinda like, whatever energy goes into this, having a group of, friends, I think, also, comes back into play with this. How you're building networks, talking to people, up growing that planting seeds, and then then these things Our our coming back together, buddy. So really, really well done. When you, think about, when you think about your journey, the other thing I wanna, we we wanna talk just a little bit about, is there are points where You the the bad stuff comes and you you almost you're tested and you think, maybe I just wanna turn back. Can you tell us about, sure a bit about some of the hard times.
Buddy Touchinsky00:48:49 - 00:49:32
Yeah. So I don't know if it's because I'm getting older, because maybe I have more to lose, because there's less of a runway now to to things like retirement. And, I got a daughter, and I don't know what I don't know if it's that. I don't know what it is. But thinking back to when I first opened, it was like, I don't know if I experienced the same amount of ups and downs I have this past year. Part of it too is is I think back then, maybe it wasn't completely out of my comfort zone or maybe I was too naive or whatever the case may be. But, having like, with this new project, pushing myself so so far in my comfort zone with compulsive situations where and looking back, it doesn't seem, like, nearly as bad as it did back then. So there there there are days where I'm like, alright.
Buddy Touchinsky00:49:32 - 00:50:09
What's plan b here? Because if this doesn't work out, like, do I go bankrupt? Like, how does I never even considered that stuff before. I got this lease. Now what? Well, I can help the landlord find someone to fill it, and that'll work out, and we'll we'll figure something out that but I was literally like, I don't think this is gonna work. There were days. There were whole days, maybe even better parts of a week where I really don't think it's gonna work out. Where I and we even had a a trip of a lifetime. We had a plan pre COVID. We went to Italy for 2 weeks, and, it it it took everything I had some days just to suppress the thoughts and the worries so it can be in the moment and enjoy.
Buddy Touchinsky00:50:09 - 00:50:44
And overall, probably, I like, give myself, like, an a minus on that. There are still times where the thoughts would creep in about what was going on at home, and I had this like, I never I don't know what true true depression is. I don't know if I've ever been truly depressed like some people get. But there were days where it felt like there's, like, one of the when the thoughts would come to my head, it was like a weight pushing down or even, like, a darkness pushing down. So maybe that is depression. I don't know. Pushing down on me where it's just, like, almost hard to breathe. And, never cried in my life other than my grandfather's funeral, when my dog died, and, maybe a few other things in between there.
Buddy Touchinsky00:50:44 - 00:51:47
But, like, had a few good cries back then where it was just like, I have no idea what the f to do. I had a budget I was looking at because I had these professionals that and we've made it work. But there were things where I had some commitments that I'd made, and, I'm like, I have no way to pay for this. And I looked at a spreadsheet that I had worked out with our with our budget that fit at the time, but then situations change, and it's like, I have no idea how to make this work. And, probably for 3 months, I had, like, good chunks of of the weeks where a couple days out of the week where something would happen or something would pop up, and I'd go into that. And you just can't think about anything else. It's just this flood, like, scientifically or physiologically know that neurotransmitters just wash over you, and I actually felt the washing over to the point where I couldn't concentrate or think about anything else or do anything else. So, yeah, there were definitely some down times, and, it was scary, because I'd never experienced that before.
Buddy Touchinsky00:51:47 - 00:51:57
And it was probably because I just never really pushed myself to the limit like that and and really tested myself, before in that in that manner anyway.
Wayne Herring00:51:58 - 00:52:52
Well, you said a whole lot there, and it It's true. My observation has been that as people, yeah, get older or they've built more, there's, Yeah. There's more to lose, and you gotta watch it. And I think you're absolutely right that you're you're stretching, and you're going into unknown territory. It's interesting that you know a lot about, like, being washed over in this neurotransmitter thing. Right? Because it's happening to you and you must sort of be aware of it, but You can't always get your way out of it. I want to say that you are You use the program that we have at business builder camp so well, and you've used it and your resources to manage that Stress and to manage where you're at. And so people could go join another specialized group, to get the same thing.
Wayne Herring00:52:53 - 00:53:52
But a lot of what it's it's half of the responsibility is on the person in the group to get what they need. And you do that really well. You, and so for other people, what can they do? Well, you follow the process of writing down visions and plans, kind of longer term and creating, projects that you're gonna work on for the next 90 days, And then taking that plan sheet, having it somewhere where you can refer back to it. And then the other thing you really do well is, And and anybody can do this. We you've you could go into our little community, and on Monday, you make a list of the things that you're gonna work on, the Things that are important for that week. And then Friday, you check-in and take a look at how you did on that list. And sometimes you say, I didn't do this, so I didn't get to it, or something got in the way. But you keep week after week, you've got this habit of doing that, and you're You're building things.
Wayne Herring00:53:52 - 00:54:34
You got 1 brick at a time or 1, board at a time at this clinic. One commitment, 1 Monday commitment, 1 Friday check-in at a time. And whenever you get in those low spots that you're when you've been in those low spots that you're talk about, You don't come into our group meetings with anything to hide or anything to protect. You show up and say to the other people in that group, like, Hey, fellas, I need some help. Or Also, hey, I kind of crushed it this week, because, both of those things are important for you and the other people in the group. So Really well done.
Buddy Touchinsky00:54:34 - 00:55:19
Yeah. That part of that was, just from seeing it from the other group members. Like, we had 1 group member in in in, specifically that when I first joined, he was going through some rough stuff stuff, like almost going bankrupt. And, at other times, like, battling his own demons with depression and some other things. And, even though it's you can kinda see this person as an ego driven person and, like, maybe they wouldn't wanna share this stuff, wouldn't wanna share the chink in the armor, so to speak. They he did. So when I was going through the rough stuff, it's like that really helps modeled for me, like, okay, here's you share you share everything. And especially in a group like that, I'd been a member of the group for probably over a year at that point.
Buddy Touchinsky00:55:19 - 00:56:06
And, so I trusted everyone, and it's like no. And I and I teach this in my own group. So when things get the toughest, when you do the worst, when you get the most depressed, so when you get off plan, that's the time when it's most important to show up for yourself. So show up to your groups, get help, reach out for support, and that's that's because that's when it gets you back on track. So I I was I was really committed to that. And then the post that you're talking about, the Monday Fridays, that helped me because I at some point along the way, well, one is, I I like I've said this before to you, but having run groups myself and putting stuff out there, not getting any engagement, I know how it feels as the group owner. So I'm like, I'll help Wayne out and I'll start posting so that other people post and so he's not radio silence. And, but what it really did, it really helped me.
Buddy Touchinsky00:56:06 - 00:56:48
And, I just set out to say, okay, I have all this stuff going on, but if I only get these 2 or 3 things done this week, then I will have won the week regardless of forget all of the big like, all of the big stuff and all of the stuff, and there might be a 1,000 things that I really need to do, but, alright, if I just do these next 3 things, they're gonna be the most important things to move me forward, that next step in the business, and that they're doable too. I usually try to make them doable so that, I I get that win at the end of the week. Sometimes it doesn't happen or sometimes it's a project that I can push off. But, but, yeah, that that's helped move me forward. It's kinda like when we used to I used to do the Gorex stuff where you had a heavy pack on. You're carrying £50 over your shoulder. Hey. If you take 1 step, you can take 2 steps.
Buddy Touchinsky00:56:48 - 00:56:56
Don't worry about a mile. Take that next step. Right. That next step, then you can take 1 more step, and then take in 1 more step, and eventually you make the mile. So kinda that mentality.
Wayne Herring00:56:57 - 00:57:29
Yeah, well, way to go. So, we're gonna wrap it up just for the, we're kinda getting close at time. I love your story and could keep asking questions and having a conversation. One of the things that I always ask business owners on the podcast is, I like to use journals. We like to hand journals out. I think self reflection writing things down is valuable. Yeah. What is something that you think, What what would be a worthwhile question for business builders to take some time and reflect on and get their thoughts on paper about?
Buddy Touchinsky00:57:29 - 00:57:47
Not sure if this exactly answers the question, but one thing that helped me was writing every once in a while. So it might have been last time I did this might have been 4 months ago, but taking it taking time to update that vision. So, what's the name of that book about something vision, something,
Wayne Herring00:57:48 - 00:57:51
Vivid Vision is something you've mentioned recently that you read.
Buddy Touchinsky00:57:51 - 00:58:53
I I like that one where it says it takes you out, like, 3 or 5 years or something like that. And right out, basically, it's the average day, what what what what things would look like in the business 3 or 5 years from now. Starting from the moment you walk in the door, what sights are you seeing, what are you hearing playing on the, the music overhead, what scents are you smelling, what colors are on the walls, what's peep what are people so going through that whole visioning process so you know what the end product looks like and where you're heading with things. Because sometimes it gets overwhelming to sit there from today, and it's like, alright. Where do I go next in order to build this thing? It's easier to, like, go out in the future and then reverse engineer it from there and and and take take away the pieces backwards versus going forward. So that's that's really helped me me quite a bit. And even in the beginning, even before all those dark times, because this helped me during those hard times to go back and read what we're building towards and why we're doing this. I wrote, like, basically a 1 year, like, month by month.
Buddy Touchinsky00:58:53 - 00:59:32
Alright. Month 1, we're gonna do this, and this this stuff's gonna happen. Month 2, we're gonna do this stuff, and this stuff's gonna happen. Then we got thrown off in time lines because of the building, but, otherwise, I think we're pretty much on pace with a lot of the stuff in sequence anyway, not necessarily dates and times. But, but, yeah, that's helped me a lot is just visioning, forecasting, and and then having that to share with people as well. So another thing I did was, like, I wrote 1, like, a summary of the year and then the next 6 months, what that looks like, and I shared that with my my ownership team, my partners so that's, we're all seeing where we're going with this versus kind of being, like, unsure what's what's gonna happen next.
Wayne Herring00:59:34 - 01:00:14
Well, you definitely answered the question. And, so yeah, the idea that people can sit down anytime, maybe even every 4 months or so, and really write out their vision and, used, but Vivid Vision, that's a great, prompt and a great help to people. So thanks for all you've given today. Thanks for showing up big time on your path. We wish you the best and we'll be watching as you go. How can people how can people find you who are interested in entrepreneurial well-being? Because You've got lots of answers for people. How do we find you?
Buddy Touchinsky01:00:14 - 01:00:47
I'm very active on Facebook. I think that might be the best way to have your friend follow me. That's fine. I'm pretty generous with my followers. So, yeah, you can reach out and just look I'm probably the only Buddy Tochinsky in the world. So, if you search for me, that's going to be me. And, also, peakintegrativemed.com is our practice website, and, any contact form emails on there, you you see you'll you'll find me. If you wanna get in touch with me personally, have a question, comments, or need some help, need some direction, I'm always happy to serve people and offer some help.
Buddy Touchinsky01:00:47 - 01:00:52
Buddydottochinski.com is my personal email address.
Wayne Herring01:00:53 - 01:00:53
How do you spell Tuchinski?
Buddy Touchinsky01:00:54 - 01:00:58
Hutch in Sky, t o u c h I n s k y.
Wayne Herring01:00:59 - 01:01:06
Awesome. Well, thanks again, buddy, and, thanks for joining us on the Business Builder Way. Go get them. Thank you.
Wayne Herring01:01:07 - 01:01:18
Thank you for tuning in to the Business Builder Way podcast. If this episode spoke to you, click that subscribe button and share it with a friend. That's how this message gets out into the world. If it is helpful for us
Wayne Herring01:01:18 - 01:01:20
to have a short conversation, I'd For SafeSend, I'd love
Wayne Herring01:01:20 - 01:01:23
to do that. Send me an email at wayne@businessbuildercamp.com.

00:00 Comprehensive health care for acute and long-term issues.

05:19 New membership-based medical practice eliminating insurance.

10:42 Entrepreneurial journey and scaling business without scaling chiropractic.

17:28 Uncle discouraged welding, encouraged office job.

22:17 Hiring 1st employee, sister, grew business successfully.

29:12 Chiropractor initially focused on physical pain relief.

34:31 Focus on serving others, energy, diverse interests.

40:16 Discussing commonalities and guiding personal growth together.

46:08 Using online program, planned office space expansion.

50:44 Financial struggle led to overwhelming emotional distress.

57:51 Visualize business future, reverse engineer for clarity.

01:00:14 Active on Facebook, happy to help others.

1. How did Buddy Touchinsky's upbringing and family influence his decision to become a chiropractor and start his own business?
2. In what ways did Buddy navigate through financial and emotional struggles as a business owner? How did he utilize his support systems and strategies to manage stress and maintain progress during tough times?
3. What motivated Buddy to diversify his chiropractic practice into a health food store and integrative medical practice? How has this diversification impacted his business and his personal fulfillment?
4. How does Buddy Touchinsky's approach to business align with the non-traditional and creative methods discussed in the episode? In what ways has this approach led to his business's success and growth?
5. How did Buddy's involvement in the business builder camp community expand his vision of what's possible? What role did the community play in his personal and professional development?
6. What challenges and uncertainties did Buddy face when expanding his chiropractic practice and opening a health food store? How did he navigate through these challenges and stay committed to his vision?
7. What role did mentorship and inspiration from individuals like Sashar Patel and Gary Vaynerchuk play in Buddy's transition to offering online options and pursuing functional medicine? How did this transition impact his business and services?
8. How does Buddy's vision for PEAK Integrative Medicine align with his values and goals for comprehensive healthcare and preventive measures? What challenges and opportunities does he anticipate with the expansion of this new facility?
9. How has Buddy's business model evolved to focus on a membership-based approach rather than accepting insurance? What potential impact does he foresee in this shift and his vision to potentially expand the model to other rural areas and collaborate with other practitioners?
10. What lessons can business owners and entrepreneurs learn from Buddy Touchinsky's journey in business building, diversification, and maintaining a strong vision for long-term success?