Building Your Sales Team As A Business Owner & Overcoming Hiring Challenges
Salesperson Hiring Challenges Slowing Down your Business Growth? Frustrated? Do you feel fooled again? Ready to quit?
If you’re a growth-oriented business owner, you may struggle with the frustration of employing salespeople who don’t meet your expectations. Whether you’ve recently fired a salesperson after a disappointing 90 days or are settling for underperformance, these issues can hinder your progress and drain your resources.
Common Sales Hiring Issues
When you’re building your “dream team” of salespeople, you’re bound to hit a few bumps in the road. As a business owner and coach, I frequently see entrepreneurs making two common mistakes when they are growing their business through a sales team:
1. The Wrong Choice in Hires: After hiring salespeople that seem promising, you find out after a few months that they aren’t the best fit for your business. This is a waste of time and money, and it subjects you to rivals who are waiting to capitalize on your mistakes.
2. Tolerating Mediocrity: If you don’t think you are able to hire better talent for your sales team, you may find yourself putting up with poor performance from your employees. The expansion and general performance of your company may be hindered by this complacency.
Both of these problems have exactly the same cause – an ineffective hiring process. Many business owners struggle to attract and select the right candidates for their sales team due to lacking a structured hiring system, relying on intuition instead of fact and experience, and ineffective use of online job boards.
The Key To Hiring Top Salespeople For Your Business
The strategy you are using to attract, sort, and then select the right salesperson is not working. Most business owners have been led astray when it comes to looking for the right things in a salesperson.
Perhaps you don’t have a system at all, perhaps you are winging it and going by “gut”. Resumes are not generally worth the paper that they are written on. You can get lots of candidates from online job boards, but for the most part the candidates are not qualified and they probably didn’t even read your job posting!
The fact is that you need a sales team if you are going to grow, expand, and effectively convert leads and brand awareness that you are generating via your marketing. As a business owner, doing everything yourself is not an option, and automated systems cannot replace the human touch required for effective sales, especially when you are selling higher-priced items. Successful business owners who scale their businesses discover an important secret along the way: the art of hiring top-tier salespeople. They implement procedures that enable them to continuously attract top talent, resulting in profitability and sustained growth.
However, most business owners are closer than they think to bringing on the experienced salespeople their organization needs. Understanding the keys to hiring great salespeople gives you the confidence to increase your marketing efforts because you know your team can close deals and generate leads effectively. When you learn the secrets to hiring great salespeople you can expand with confidence.
Guess what else… when you are able to hire Sales Rockstars you no longer have to settle for mediocrity. The poor performers are either pulled ahead or else you will have the confidence to manage them out and replace them.
The Three Pillars of Successful Sales Hiring
During my time as a business owner and coach, I have found that there are three key pillars involved in a successful sales hiring process:
1. A Strong Outreach System: An attraction strategy that will produce a large number of qualified candidates is an essential step in forming your sales team. Your goal is to make your company a top choice for applicants, and a strong outreach system will help you accomplish that.
2. Effective Interviewing Techniques: Implement a more efficient approach for interviewing and sorting candidates. With effective interviewing techniques in place, you can easily differentiate qualified candidates from unqualified, saving you time and money on hiring the wrong individuals.
3. A Streamlined Onboarding System: Create an onboarding process that allows new sales staff to quickly become familiar with your company and its processes. A streamlined system allows your new hires to start generating leads and making sales faster than before!
This strategy works for one main reason – the system does the hard work, not you.
The winning formula for growing your sales team = High-Quality Candidates + Proven Talent Measurement + Effective Onboarding Systems
Unlock Your Revenue Potential With A Solid Sales Staff
If your goal is to generate additional revenue without extending your own work hours, your solution lies in hiring top sales talent. Say goodbye to the guesswork and wasted resources – learn how to transform your sales hiring process with professional one-on-one business coaching with Wayne Herring.
Contact Wayne today to learn more about Business Builder Camp’s Coaching opportunities. Let’s unlock your business’s growth potential together.